It's unique to find a big league fashion designer who's maintained his or her humble roots while competing on the international stage.
CFDA Best New Designer in America winner Billy Reid holds onto a specific Southern past. Still based in Florence, Alabama, the mens- and womenswear lines are carried in high-end stores around the world and most recently in a stand alone retail shop in Austin.
When Billy Reid launched in 2004, one of designer William Reid's goals was to "establish retail shops that reflect his upbringing, his personality, and his aesthetic."
Austin's Billy Reid boasts almost entirely handmade industrial furniture complimented with rustic, wooden accents, and you'll find local artwork as beautiful as the classic, heritage-inspired clothing displayed throughout.
"We wanted this Billy Reid to feel very special to Austin," says store director Philip Harrison. "[The city] has its own feeling and we wanted to capture that."
Jewel tones, rich leather and killer workwear inspired footwear stand out in the fall 2012 women's and men's collections displayed thoughtfully within the old West Austin space.
Reid's philosophy of worn-in elegance and "cultured Southern dandyism" and is one that's anticipated to serve Austin's fashion conscious well.
Billy Reid is located at 1122 West Sixth Street. Visit the store's Facebook page for hours.