Just as plans have been unveiled for Fredericksburg’s first destination resort, the sweet Hill Country town has hauled in yet another accolade — prettiest town in Texas.
In July, stalwart design magazine Architectural Digest drew up a list of the prettiest towns in each of the 50 states and decided on Fredericksburg as its pick for the Lone Star State.
“Settled by Germans, this Texas Hill Country town features wineries, lavender fields, and the country’s largest family-owned wildflower-seed farm (Wildseed Farms),” Architectural Digest wrote in its description of Fredericksburg.
The heart of Fredericksburg is historic Main Street, featuring shops, galleries, restaurants, and music venues. Among the other highlights in quaint Fredericksburg are:
- More than two dozen wineries.
- More than 80 restaurants.
- Over 400 B&Bs, guesthouses, guest ranches, and inns.
- More than 1,100 hotel and motel rooms.
So, what about the lavender fields that Architectural Digest brought up? Well, Fredericksburg and its environs are a hotbed for growing lavender. There’s even an annual lavender festival hosted by Becker Vineyards. And as for the aforementioned Wildseed Farms, more than 450,000 visitors stop by each year to gaze at the fields of wildflowers blooming there from March through October.
“Visitors can enjoy a glass of wine, cold beer, or other refreshments and explore the walking trails, watch the farm staff work, and take photos,” Wildseed Farms says on its website. “They can buy wildflower seeds and pick up one of the farm’s award-winning and extremely informative catalogs.”
And let’s not overlook the wineries and vineyards. Fredericksburg’s wine industry is so woven into the town’s fabric that there’s even an association of 19 wineries called Fredericksburg Wine Road 290, named for their location along U.S. Highway 290.
The Fredericksburg Convention and Visitor Bureau says the newly crowned prettiest town in Texas is now beckoning wine tourists who are ever more discerning.
“As the quality of Texas wine continues to improve dramatically, the expectations of our visitors are changing,” the bureau says in its 2017 annual report. “There are now serious wine enthusiasts coming to taste Texas wine who have higher expectations in terms of the quality of restaurants, lodging, and retail.”