TreeHouse in the Westgate Shopping Center.

Photo by Kevin Benz
CEO Greg King hangs a sign in preparation for the store's Grand Opening.

Photo by Kevin Benz
Marshall Pottery made in Marshall, Texas. "It's the only American made terracotta pottery we could find."

Photo by Kevin Benz
American Clay wall coverings, made in New Mexico.

Photo by Kevin Benz
Green Water rainwater collection systems, made here in Austin.

Photo by Kevin Benz
The TreeHouse Idea Center. "Our version of the Apple Genius Bar," says Ballard.

Photo by Kevin Benz
Co-founders Kevin Graham (l) and Jason Ballard (r) at one the TreeHouseeducation pods.

Photo by Kevin Benz
Ballard points out the R rating on recycled denim (blue jeans) attic insulation.

Photo by Kevin Benz
100% sustainable cabinetry.

Photo by Kevin Benz
Zero VOC paint.

Photo by Kevin Benz
Modular housing sold by Sett Studio, an Austin company run by Austin CommunityCollege teachers.

Photo by Kevin Benz