Who's the Fairest
Upscale Austin beauty shop's new look reflects California cool and Southern charm
Southern charm meets California cool is reflected in one Austin beauty shop's new look. On July 24, North Austin's award-winning Mirror Mirror unveiled a major facelift courtesy of two well-known Austin creatives.
To shape its new style, Mirror Mirror owner Martha Lynn Kale tapped designer Claire Zinnecker of Claire Zinnecker Designs (and co-host of the reality show Get Out of My Room) to create the interiors. It order to cultivate that Gulf Coast meets West Coast vibe, Zinnecker used warm materials and a simple material palette specifically designed to create a spa-like environment.
To counter Zinnecker's laid-back, neutral style, the salon also used custom wallpaper from designer Katie Kime. Kime, who is known for creating colorful, bold prints adds a "fun, bright pop of color and design" to the space.
Kale took the design upgrade as an opportunity to upgrade Mirror Mirror's beauty offerings as well. In addition to traditional cut and color services, the Burnet Road shop will now include a blow-out club membership, space for private and group events, retail, and WiFi. ("Clients are encouraged to post up with their laptop in between appointments at the processing bar or catch up with friends over highlights and bubbly," teases the release.)
The new approach is a reaction to a cultural shift, says Kale. With modern women increasingly busy, the salon must be both a place of refuge — and a place to get things done.
“We know our client[s] are busy, most being entrepreneurs themselves, so we aim to make their time here not only an escape from the outside world, but an opportunity to be productive while they are here," said Kale.
But Mirror Mirror is reacting to more than just a shift in how Austinites conduct business. The salon also committed to more sustainable environmental practices, offering products like Virtue and Living Proof, and adding implementing Molekule air filters, a water filtration system, and a recycling program into the shop.
“I am extremely passionate about creating a space for our clients and staff that prioritizes sustainability and safety,” said Kale. “Nobody should have to choose between their passion and their health.”
Mirror Mirror is open Tuesday-Friday from 10 am-6 pm and Saturday 10 am-4 pm. The salon officially unveils its new look during a public event house in early September.








DIIV's set was moody, but propulsive thanks to strong bass lines.Photo by Brianna Caleri
Zachary Cole Smith can always be counted on for a nostalgic 'fit.Photo by Brianna Caleri
Starcleaner Reunion singer Jo Roman keeps the beat.Photo by Brianna Caleri
From the looks of it, no one had a better time onstage than Wayne Coyne, frontman of the Flaming Lips.Photo by Brianna Caleri
The tinsel whip was one of many props.Photo by Brianna Caleri
The Flaming Lips are known for touring with huge inflatables.Photo by Brianna Caleri
A joyful crowd reacts to being blasted with confetti during the Flaming Lips' set.Photo by Brianna Caleri
Ty Segall was king of the guitar jams.Photo by Brianna Caleri
Segall's painted jeans were probably the most unique fashion statement all weekend.Photo by Brianna Caleri
The Psych Fest uniform: Earthy shorts and calf tattoos.Photo by Brianna Caleri
Thomas Attar Bellier of Al-Qasar plays a beautifully adorned electric saz.Photo by Brianna Caleri
The more mics, the better for Al-Qasar.Photo by Brianna Caleri
A closer look at the saz.Photo by Brianna Caleri
Lyrics in Arabic brought extra gravitas to the set.Photo by Brianna Caleri
How's that for a desert hallucination?Photo by Brianna Caleri
New Candys guitarist Emanuele Zanardo puts a physical flourish in his playing.Photo by Brianna Caleri
A portal opens...Photo by Brianna Caleri
The Black Angels interrupted the technicolor parade for a largely black-and-white set.Photo by Brianna Caleri
Black Angels bassist Misti Hamrick-French basks in the cold glow of a strobe light.Photo by Brianna Caleri
Dumbo Gets Mad reminds us that Italians just get fashion.Photo by Brianna Caleri
Guitarist Luca Bergomi gets in on bassist Ivan Torelli's shot.Photo by Brianna Caleri
LA LOM bassist Jake Faulkner captures the sun.Photo by Brianna Caleri
Guitarist Zac Sokolow danced for the whole set, which happened to be on his birthday.Photo by Brianna Caleri
Faulkner's grandstanding added flavor to the show, which ultimately didn't need psychedelic visuals.Photo by Brianna Caleri
Faulkner's howls cut through the air, hardly amplified.Photo by Brianna Caleri
Trish Toledo paid homage to mothers and couples in her romantic set.Photo by Brianna Caleri
Not a practical shoe for a rainy weekend. We salute her sacrifice for fashion.Photo by Brianna Caleri
Thee Sacred Souls closed out the festival with a brass section.Photo by Brianna Caleri
This backup singer was exquisitely styled in blue.Photo by Brianna Caleri
Singer Josh Lane snapped a photo of an adoring audience. See you next time, Josh.Photo by Brianna Caleri