Austin Film Society presents General Magic

Many events have been canceled or postponed due to coronavirus concerns. Please check with the organization before going to any event.
General Magic movie
Photo courtesy of General Magic, Spellbound Productions II

The award-winning feature documentary General Magic is the untold tale of how a great vision and epic failure changed the world. The ideas that dominate the tech industry and the day to day lives were born at a secretive Silicon Valley start-up called General Magic, which spun out of Apple in 1990 to create the “next big thing.”

General Magic shipped the first handheld personal communicator (or “smartphone”) in 1994. Featuring legendary members of the original Macintosh team, along with the creators of the iPod, iPhone, Android, and eBay, the film combines rare archival footage with contemporary stories of the “Magicians” today. This is the story of one of history’s most talented tech teams, who after a great failure, went on to change the lives of billions.

Event Details



AFS Cinema
6406 N. I-35 Frontage Rd. Suite 3100
Austin, TX 78752


Ticket Info