Patagonia grew out of a small company that made tools for climbers. Alpinism remains at the heart of a worldwide business that still makes clothes for climbing — as well as for skiing, snowboarding, surfing, fly fishing, paddling and trail running. These are all silent sports. None requires a motor; none delivers the cheers of a crowd. In each sport, reward comes in the form of hard-won grace and moments of connection between us and nature.
The values reflect those of a business started by a band of climbers and surfers, and the minimalist style they promoted. The approach Patagonia takes towards product design demonstrates a bias for simplicity and utility.