The Most Wonderful Time of the Year

The Long Center and Cirque Dreams partner on a campaign of goodwill and giving back during the Holidaze

The Long Center and Cirque Dreams partner on a campaign of goodwill and giving back during the Holidaze

The Long Center for the Performing Arts announced big plans Tuesday for a major community partnership surrounding the upcoming holiday family show, Cirque Dreams: Holidaze.

While it may seem too early to start thinking about "the holidays" for most of us, it's always a good time to share some goodwill with your neighbors in need — something about the holidays just inspires us to do it more.

“The holiday season is about caring for others and giving back to your community,” said Long Center Executive Director and CEO Jamie Grant in a press release Tuesday. “‘Share the HOLIDAZE’ touches at the core of the Long Center and its commitment to the community through collaboration and inclusiveness."

The campaign is a fun and friendly way to spread both goodwill and an appreciation of the arts with families that might not otherwise do so this season. Following this principle, each of the "Share the HOLIDAZE" community partners involved will use the backdrop of the Cirque Dreams show to promote their social work efforts.

Texas Gas Service, for example, will be promoting the "Share the Warmth" program at all Holidaze shows and collecting money for Caritas of Austin, which in turn is working to end poverty and homelessness in Austin. You can also donate directly Share the Warmth from your phone simply by texting the keyword “WARMTH” to 20222 to make a $10 tax deductible donation to Caritas.

Operation Blue Santa will have toy donation centers set up around the Long Center to collect new toys for giveaways by the Austin Police Department in December. The Blue Santa is especially in need of items for infants up to two years old and teens between 12 and 14 years.

Simon Property Group, Girl Scouts of America and The Chula League's Cherrywood Art Fair have all signed on with The Long Center as community partners as well, hoping, like The Long Center, to encourage families and young children to start making a visit to the Long Center a regular experience.

The Cirque Dreams show promises to be something special for the season, combining high-flying acrobatic feats with holiday characters like gingerbread men and ornaments. If you've seen any Cirque-style show before, you know how amazing this would be for any young theatergoer to experience firsthand.


Cirque Dreams: Holidaze will have eight performances at the Long Center from Nov. 20 - 25 before continuing the end-of-year tour. Tickets are available now through the Long Center box office.