« Back to article: Step inside the new TOMS store, now open on South Congress

SXSW TOMS Store Opening in Austin 5127
The store is located at 1401 South Congress.  Photo by Shelley Neuman
SXSW TOMS Store Opening in Austin 5063
The new TOMS storefront is located at the corner of South Congress and Gibson. Photo by Shelley Neuman
SXSW TOMS Store Opening in Austin 5064
Mural painted on the side of the TOMS house. Photo by Shelley Neuman
SXSW TOMS Store Opening in Austin 5073
The new store also includes a place for patrons to sip on coffee from TOMS Roasting Co. Photo by Shelley Neuman
SXSW TOMS Store Opening in Austin 5074
A vignette at the new TOMS store.  Photo by Shelley Neuman
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TOMS' classic canvas shoes.  Photo by Shelley Neuman
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Special edition TOMS featuring art by Austin-based artist, Alyson Fox. Photo by Shelley Neuman
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In some developing countries, children are not allowed to go to school without shoes. Shoes provided by TOMS help children in these countries attend school. Photo by Shelley Neuman
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The store also sells glasses and sunglasses. For every pair bought, eye care or a pair of glasses is donated to someone in need. Photo by Shelley Neuman
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TOMS eyewear.  Photo by Shelley Neuman
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TOMS has created an inviting space that is as much about retail as it is about community.  Photo by Shelley Neuman
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Accessories from TOMS.  Photo by Shelley Neuman
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The TOMS cafe.  Photo by Shelley Neuman
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Members of Black Lips play a DJ set for guests outside. Photo by Shelley Neuman
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A guest enjoys shopping during the private opening event.  Photo by Shelley Neuman
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Bites were provided by Peached Tortilla. Photo by Shelley Neuman
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Amelia Gingold, Kristin Sturges, Steve Riggins, Joanna Harrison. Photo by Shelley Neuman
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John Hook, Andrea Martinez, Amanda Martinez. Photo by Shelley Neuman
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Kara Scholz, Jen Hodge. Photo by Shelley Neuman
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Jessica Honegger, Aaron Ivey. Photo by Shelley Neuman
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Nicolette Jackson, Liz Burkhart. Photo by Shelley Neuman
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Heather Mycoskie, Robin Logan. Photo by Shelley Neuman
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Stephanie Senter, Ben Losasso. Photo by Shelley Neuman
SXSW TOMS Store Opening in Austin 5210
Tanya Collet, Melissa Reese. Photo by Shelley Neuman
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Claire Hill, Dan Loury. Photo by Shelley Neuman
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Anne Palermo, Betty Trieu, Alie Kilts Photo by Shelley Neuman
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TOMS at dusk.  Photo by Shelley Neuman