« Back to article: Austin-based company debuts an entirely new way to shop for fragrances

Phlur fragrance Hanami
Phlur uses strong imagery to give you a feel for each fragrance before you smell them. Photo by Adam Voorhes
Eric Korman founder Phlur fragrance
Founder Eric Korman moved to Austin to launch Phlur. Photo by Nina Westervelt
Phlur fragrance bottles
The current lineup includes six unisex fragrances. Photo by Adam Voorhes