In the franchise world in which we now live, movie studios are always looking for the next big thing that will ensure fans come flocking to the theater. The role-playing game Dungeons & Dragons has gotten a pop cultural boost in recent years thanks to the Netflix show Stranger Things, and now – just shy of its 50th anniversary – it's getting its own blockbuster movie, Dungeons & Dragons: Honor Among Thieves.

The film premiered at South by Southwest (SXSW) as the festival's opening pick. The somewhat complex story centers on two of the titular thieves, Edgin (Chris Pine) and Holga (Michelle Rodriguez), who lead a group of rogues who make a living by stealing, but only from those who deserve it. One such altruistic mission, a relic that can bring back the dead, leads to the pair getting caught and put in jail, separating Edgin from his daughter, Kira (Chloe Coleman).

Photo courtesy of Paramount Pictures

Michelle Rodriguez and Chris Pine in Dungeons & Dragons: Honor Among Thieves

Fellow thief Forge (Hugh Grant) agrees to look after her, but after a daring escape, Edgin and Holga discover that Forge is even more of a scoundrel than they thought, rising to the title of Lord in their absence with the help of the sorceress Sofina (Daisy Head), and poisoning Kira’s mind against them. They must gather the rest of the team, including Simon (Justice Smith) and Doric (Sophia Lillis), to try to take him down and recover the relic once and for all.

Written and directed by John Francis Daley and Jonathan Goldstein, with help from co-writer Michael Gilio, the film has the unenviable task of turning the famously dense game into something that pleases both fanatics and those unfamiliar with its many characters, creatures, and locations. It’s clear the filmmakers are trying to strike a balance between the two, loading the story with terms they barely attempt to explain while at the same time making the movie as goofy as possible.

Only the second of those two approaches truly works. The problem the filmmakers run into is that this is an introductory film that barely seems to care about introducing its characters. A lengthy speech by Edgin at the beginning attempts to do that, but is staged in such a way that the humor of sequence takes precedence over the details of the people. The only reason the characters wind up likable is because of the sheer amount of time spent with them and the actors’ performances.

Well, that and the comedy sprinkled throughout the film. If Daley, Goldstein, and Gilio do anything right, it’s not taking the material too seriously. The world has already seen Lord of the Rings and Game of Thrones, so adding in funny elements like the wise-cracking Edgin, a supremely fat dragon, and more keeps the film from getting lost in its own minutiae. Not all the jokes land, but 75-80 percent of them do, which is enough to keep the film buoyant.

Pine, as he’s shown in the recent Star Trek and Wonder Woman films, has charm to spare. He occupies this particular role extremely well, and so even if you can’t remember his character’s name, his performance carries the film. Rodriguez is an acquired taste, but her surly demeanor and physical prowess works for her here. The supporting actors shine at times, but the film doesn’t showcase them enough to make them stand out.

While miles better than the reviled 2000 Dungeons & Dragons, Honor Among Thieves is a merely okay beginning for a possible new franchise. There’s some excitement to be had and it stays light on its feet thanks to the comedy, but more attention paid to the story is warranted if they decide to make sequels.

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Dungeons & Dragons: Honor Among Thieves opens in theaters on March 31.