PR Nightmare

Austin PR firm releases new name after 'strange fruit' scandal

The Austin public relations firm under fire for using a racially insensitive name has released its new identity.

On Tuesday morning the founders of what was formerly known as Strange Fruit PR announced that their PR firm will now be known as Perennial Public Relations. With the announcement came another statement regarding the backlash that put Strange Fruit PR in national headlines over the weekend.

The hospitality PR firm, which represents a host of influential Austin restaurants, was called out via social media for using a name associated with the lynching of blacks in the South. Based on a poem by Abel Meeropol, "Strange Fruit" was made famous after it was recorded as a song by Billie Holiday in 1939. The phrase "strange fruit" refers to the bodies of black men and women hanging from trees.

After a failed attempt at assuaging the public on Twitter, the company went offline (deactivating its social media accounts and taking down its website) while it worked on creating a new name. Below is the full statement released by Perennial PR via email on Tuesday:

We sincerely apologize to those offended by the former name of our firm. As of today, we have renamed our firm to Perennial Public Relations. We have always prided ourselves as open-minded individuals and we remain committed to serving our clientele and community. In no way did we ever intend for the name of our firm to offend nor infer any implication of racism. We are grateful for and appreciate the ongoing support of our clients and community.

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keep austin healthy

Austin is the 2nd 'healthiest' city in America, Forbes says

Photo by Max Bender on Unsplash

There are plenty of places for Austinites of varying abilities to be active.

The city's abundance of yoga studios, health-conscious restaurants, and run clubs is paying off: Austin was just named the second healthiest city in the nation in a new study by Forbes Advisor.

The report, "Cities With The Least Healthy (And Healthiest) Populations, Ranked" examined 2021 health data from the City Health Dashboard for 46 of the most populated cities in America. Eight metrics were analyzed for each city, such as the number of heart disease or opioid overdose deaths per 100,000 residents, the percentage of adults with diabetes or high blood pressure, among others.

The study focuses exclusively on physical health, and leans on broad risk factors more than the actual occurrence of specific diseases or conditions.

Austin ranked second to San Jose, California, which was dubbed the No. 1 healthiest city in America.

Forbes found that Austin has the lowest percentage of adult high blood pressure out of all 46 cities in the report, at just 22.5 percent. Only 7.4 percent of Austin residents have diabetes, which is the fourth-lowest rate nationwide. The city also boasts the fifth-lowest percentage of adults who smoke (11.3 percent).

Here's how the report ranked four other metrics for Austin:

Eighth-lowest number of heart disease deaths per 100,000 residents (175.5)
Eighth-lowest number of opioid overdose deaths per 100,000 residents (9.6)
10th-lowest percentage of adults who report having obesity (28.2 percent)
10th-lowest percentage of adults who report being physically inactive (18.5)

Austin has a reputation for being an accommodating city, whether it's through restaurants expanding their culinary offerings for vegans and vegetarians, or through local organizations adding exercise equipment to outdoor trails. And you can't forget about all the new gyms and country clubs opening around the city.

At the opposite end of the study, Detroit, Michigan landed as the most unhealthy city in the country.

Elsewhere in Texas
Though Austin is one of the healthiest cities in the U.S., and the healthiest in the state, several other Texas cities fell far behind. Houston appeared as the No. 12 most unhealthy American city on the list, and unhealthiest in Texas. The report attributes this to a high percentage of adults who report binge drinking (18.2 percent), smoking (17.2 percent), and more.

"Houston has the seventh-highest percentage of adults who report having obesity (37.7 percent) and the eighth-highest percentage of adults with diabetes (12 percent)," the report said.

San Antonio ranked as the 15th unhealthiest U.S. city, followed by Dallas (No. 18), El Paso (No. 22) and Fort Worth (No. 25). Arlington appeared as No. 30, technically making it the No. 18 healthiest city in the U.S.

The top 10 cities with the most healthy populations are:

No. 1 – San Jose, California
No. 2 – Austin, Texas
No. 3 – Seattle, Washington
No. 4 – San Diego, California
No. 5 – Denver, Colorado
No. 6 – San Francisco, California
No. 7 – Boston, Massachusetts
No. 8 – Raleigh, North Carolina
No. 9 – Colorado Springs, Colorado
No. 10 – Minneapolis

The full report can be found on forbes.com.

austin healthy reports rankings