PR Nightmare

Austin PR firm releases new name after 'strange fruit' scandal

The Austin public relations firm under fire for using a racially insensitive name has released its new identity.

On Tuesday morning the founders of what was formerly known as Strange Fruit PR announced that their PR firm will now be known as Perennial Public Relations. With the announcement came another statement regarding the backlash that put Strange Fruit PR in national headlines over the weekend.

The hospitality PR firm, which represents a host of influential Austin restaurants, was called out via social media for using a name associated with the lynching of blacks in the South. Based on a poem by Abel Meeropol, "Strange Fruit" was made famous after it was recorded as a song by Billie Holiday in 1939. The phrase "strange fruit" refers to the bodies of black men and women hanging from trees.

After a failed attempt at assuaging the public on Twitter, the company went offline (deactivating its social media accounts and taking down its website) while it worked on creating a new name. Below is the full statement released by Perennial PR via email on Tuesday:

We sincerely apologize to those offended by the former name of our firm. As of today, we have renamed our firm to Perennial Public Relations. We have always prided ourselves as open-minded individuals and we remain committed to serving our clientele and community. In no way did we ever intend for the name of our firm to offend nor infer any implication of racism. We are grateful for and appreciate the ongoing support of our clients and community.

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Top of the class

UT Austin ranks among best U.S. schools for entrepreneurship in 2025

UT Austin, University of Texas at Austin, top Texas schools, best public universities, best colleges

Photo by Alexander Williams on Unsplash

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The University of Texas at Austin has earned two top-10 spots on The Princeton Review and Entrepreneur’s lists of the best graduate and undergraduate schools for entrepreneurship studies for 2025.

UT Austin's McCombs School of Business ranks seventh in the graduate category, and UT ranks second in the undergraduate category.

The school is no stranger to the prestigious national lists. In the 2024 rankings, UT also appeared as No. 2 among undergraduate programs, and No. 6 in the ranking for the best graduate programs.

This year marks the fourth time that the school has landed in the top 5 on the undergraduate side, and the 12th time in 15 years that McCombs has made the top 10 among graduate programs in the annual ranking, UT notes in a news release.

The only other schools in Texas to make either top-10 list for 2025 were Rice University (No. 1 graduate school) and the University of Houston (No. 1 undergraduate program).

Rankings for The Princeton Review and Entrepreneur’s 2025 lists were based on a survey of administrators at nearly 300 schools in the U.S., Canada, and Europe that offer entrepreneurship studies. Among the more than 40 factors used for the rankings were academic programs, faculty credentials, mentorship opportunities, and alumni entrepreneurship ventures.

"If the focus of the MBA program at McCombs School of Business at the University of Texas at Austin were to be summed up in one word, it would be 'collaboration,'" reads the 2025 graduate schools report. "Students in more than 20 concentrations uniformly crow over its 'incredibly collaborative culture,' citing the 'supportive culture' as a top reason they ultimately picked the program. As a 'top 20 school,' the 'rigorous academic[s]' and 'focus on clean energy,' 'technology,' and 'entrepreneurship,' are other stand-out elements of the program."

The top 10 schools on the list of 50 best graduate schools for entrepreneurship studies in 2025 are:

1. Rice University
2. University of California-Los Angeles
3. University of Michigan-Ann Arbor
4. Washington University in St. Louis
5. Babson College
6. University of Washington
7. University of Texas at Austin
8. University of Virginia
9. Erasmus University Rotterdam in the Netherlands
10. University of South Florida

The top 10 schools on the list of 50 best undergraduate schools for entrepreneurship studies in 2025 are:

1. University of Houston
2. University of Texas at Austin
3. Babson College
4. University of Washington
5. Washington University in St. Louis
6. University of Michigan-Ann Arbor
7. University of Maryland-College Park
8. Miami University of Ohio
9. Tecnológico de Monterrey in Mexico
10. Northeastern University

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The story originally was published on our sister site, InnovationMap.

entrepreneurship rankings ut business university-texas