Before embracing the title of “artist,” Chad Rea spent his days (and nights and weekends) as an accomplished copywriter and creative director in an industry where perfectionism and beauty were not only celebrated but demanded.
His unrealistic standards carried over into his art practice but without the level of confidence shared with his polished ad agency persona. This often led to the age-old ponderings, “When is an artwork finished?” and “Should I stay in my comfort zone and call it complete, or go one more step and risk ruining all of my previous efforts?”
Borrowing a metaphor from Fight Club when Tyler disfigures Angel Face, "Destroy Something Beautiful" picks up where the artist’s labored perfection ends, and his unbound “self-important vandalism” begins.
The exhibition will remain on display through December 13.
Before embracing the title of “artist,” Chad Rea spent his days (and nights and weekends) as an accomplished copywriter and creative director in an industry where perfectionism and beauty were not only celebrated but demanded.
His unrealistic standards carried over into his art practice but without the level of confidence shared with his polished ad agency persona. This often led to the age-old ponderings, “When is an artwork finished?” and “Should I stay in my comfort zone and call it complete, or go one more step and risk ruining all of my previous efforts?”
Borrowing a metaphor from Fight Club when Tyler disfigures Angel Face, "Destroy Something Beautiful" picks up where the artist’s labored perfection ends, and his unbound “self-important vandalism” begins.
The exhibition will remain on display through December 13.
Before embracing the title of “artist,” Chad Rea spent his days (and nights and weekends) as an accomplished copywriter and creative director in an industry where perfectionism and beauty were not only celebrated but demanded.
His unrealistic standards carried over into his art practice but without the level of confidence shared with his polished ad agency persona. This often led to the age-old ponderings, “When is an artwork finished?” and “Should I stay in my comfort zone and call it complete, or go one more step and risk ruining all of my previous efforts?”
Borrowing a metaphor from Fight Club when Tyler disfigures Angel Face, "Destroy Something Beautiful" picks up where the artist’s labored perfection ends, and his unbound “self-important vandalism” begins.
The exhibition will remain on display through December 13.
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