Red River's Holy Mountain and Red 7 are successful live music venues that draw big acts and regular crowds. Why, then, are the two venues in danger of closing?
The same reason that many locals complain about living in Austin: rising rent prices.
The Austin Chroniclesaysthat Holy Mountain and Red 7 "being forced to close when their leases end October 1 remains a very real possibility," because of rent increases. Monthly rent for Holy Mountain and Red 7 is currently $5,500 and $9,000 a month, respectively. However, the rent prices for the next lease term have increased to $8,000 and $14,000 a month, figures that don't include real estate taxes, insurance and maintenance costs, reports the Chronicle.
Holy Mountain opened in the former Beauty Bar space in October 2012, and Red 7 has been a fixture of the downtown music scene for nearly a decade. They are part of the Red River Cultural District, which is also home to the Mohawk, Stubb's, Cheer Up Charlies, Beerland and Red Eyed Fly.
"These are great stewards of Austin music and also good, rent-paying tenants, so we want them to stay," James Moody of Mohawk and Transmission Events told the Chronicle.
The loss of these high-profile venues would be a huge blow not only to the area, but to Austin's entire music scene.
"It's long overdue for the city to take a hard look at the risks to the larger local economy if those who made us the Live Music Capital of the World are forced to pack up their talents and head for a more hospitable environment," said Jennifer Houlihan, executive director of Austin Music People, in a statement.
To help ensure his career is “alright, alright, alright” in the AI era, Oscar-winning movie star Matthew McConaughey has trademarked two of his greatest assets: his face and voice.
Last year, the U.S. Patent and Trademark Office issued eight trademarks designed to prevent AI users from mimicking McConaughey’s likeness or voice without authorization. Applications for the trademarks, known as “motion marks” and “sound marks,” include:
A 7-second video of him seated near a fireplace and Christmas tree in his living room.
A 7-second video of him standing on a porch
A brief audio clip of him saying, “Just keep livin’, right?” J.K. Livin Brands, which owns McConaughey’s Just Keep Livin apparel business, controls the trademarks.
A brief audio clip of him uttering his iconic “Alright, alright, alright” catchphrase from the 1993 cult classic film Dazed and Confused.
“My team and I want to know that when my voice or likeness is ever used, it’s because I approved and signed off on it,” McConaughey, a Uvalde native and longtime Austin resident, told The Wall Street Journal. “We want to create a clear perimeter around ownership with consent and attribution the norm in an AI world.”
As AI continues to infiltrate the entertainment business, McConaughey and other Hollywood A-listers are pursuing trademarks to stop AI-driven misuse of their faces and voices. However, everyday actors with limited resources may be unable to afford going through the trademark process and defending a trademark violation.
“Some actors fear a possible future in which studios will pressure them to sign away their likeness,” Scientific American reported in 2023, “and their digital double will take work away from them.”
The Wall Street Journal notes that various actors and singers have grappled with AI-created fake videos, audio, and images on the internet, including Tom Hanks and Taylor Swift. A study released in 2024 by the International Confederation of Societies of Authors and Composers predicted AI-generated content could cause music creators to lose 24 percent of their revenue by 2028, and could lead to screenwriters and directors losing 15-20 percent of their revenue.
The threat of AI stealing work from actors became a sticking point in 2023 negotiations between entertainment studios and striking members of SAG-AFTRA, a labor union representing performers, recording artists, and broadcasters.
Kevin Yorn, founder and managing partner of Southern California law firm Yorn Levine, which handled the trademark applications for McConaughey, says that while the actor and his attorneys support the evolution of AI, legal boundaries must be put in place.
“Protecting individual voice, image, and intellectual property is essential to building a future that works for everyone,” Yorn says in a statement provided to CultureMap. “Along with Matthew, we are forward-looking, engaged in the possibilities of AI, and thoughtful about how everyone’s creative identity is represented and protected.”
