Sweet On You

Austin's flagship Kendra Scott store transforms into mini-Museum of Ice Cream for Valentine's Day

Kendra Scott is teaming up with the Museum of Ice Cream for a sweet collaboration.

Courtesy of Kendra Scott

UPDATE: Due to weather concerns, the launch event for this collaboration has been postponed to Saturday, February 4.

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Roses are red, violets are blue, and it's almost February, which means the season of love is upon us. Whether you're looking for the perfect Instagram backdrop or the perfect gift for your Galentine, Valentine — or just a treat for yourself — one particularly sweet collaboration has you covered.

Starting in February, Austin's own Kendra Scott is partnering with the Museum of Ice Cream to "spread joy, inspire human connection, and reimagine the way we experience ice cream and jewelry just in time for Valentine’s Day," according to a release.

An extension of Scott's “Sweet on You” Valentine’s Day campaign, the partnership will feature an immersive, experiential retail component in the bustling Kendra Scott flagship location on South Congress, as well as a custom ice cream flavor, opportunities to give back, and more.

For an immersive retail experience, the event space at the flagship store will be transformed into a mini-Museum of Ice Cream appropriately dressed with bananas, baubles, and hearts galore. If you've never made it to the renowned museum housed at the Domain, this is your chance to get a literal taste of the experience, while shopping for trinkets and treasures at the same time.

Both companies prioritize giving back as key pillars of their brand, so it's only fitting that the duo will be surprising three schools in Austin, Chicago, and New York with February ice cream parties as part of their partnership. Children at participating schools will be able to enjoy the exclusive Kendra Scott x Museum of Ice Cream flavor while crafting their own Museum of Ice Cream cardboard truck. Each classroom will also receive an Amazon gift card to offset teaching supplies, and Kendra Scott will provide each student with a yellow rose to give alongside Valentine’s messages for their friends, family, teacher, or crush.

Taking place from 11am to 1 pm, a public event on February 4 will formally celebrate the launch of the partnership. Guests will be able to check out the collaborative, immersive shopping experience while shopping Kendra Scott’s new Valentine's Day Collection, enjoying free ice cream and treats from the Museum of Ice Cream and the Sips & Sweets Café.

RSVP to the public event here, and start shopping the Valentine's Day collection here.

From catwalk to moonwalk

See the Prada spacesuit NASA astronauts will wear on the moon

Photo courtesy of Axiom Space

The Prada suit, which fits men and women, will enable astronauts to perform a spacewalk for at least eight hours.

Fashion met the future as Houston-based Axiom Space and luxury fashion designer Prada revealed the design of the spacesuit that NASA astronauts will wear during their upcoming journey to the moon.

Axiom, a space exploration company, and Prada, a global luxury brand, debuted their design of the Axiom Extravehicular Mobility Unit (AxEMU) spacesuit at the International Astronautical Congress in Milan, Italy.

Set for 2026, NASA’s Artemis III mission will be the first “staffed” lunar landing since Apollo 17 in 1972. Four astronauts have been selected for the 30-day mission.

Components of the white, gray, and red spacesuit include:

Lights
HD camera
Cellular communications
“Endurance athlete”-style nutrition
Backpack with portable life support system
Custom-made gloves
Boots designed to withstand lunar temperatures and rough terrain

Axiom Space Prada spacesuit The spacesuit work is being performed under a nearly $1.3 billion NASA contract.Photo courtesy of Axiom Space

Axiom says the suit, which fits men and women, will enable astronauts to perform a spacewalk for at least eight hours. It’s geared toward lunar missions and low-earth-orbit missions.

“The AxEMU has significant advancements in safety, mobility, sizing, and performance,” the company says.

During development of the suit, Axiom placed a dark cover on the outer layer to conceal the suit’s proprietary technology. However, the suits worn on the lunar surface will be made from a white material that reflects heat, and protects astronauts from extreme high temperatures and lunar dust.

The spacesuit work is being performed under a nearly $1.3 billion NASA contract.

“Going beyond our limits is one of the company’s values that perfectly reflects the spirit of the Prada brand and my parents’ vision. I’m very proud of the result we’re showing today, which is just the first step in a long-term collaboration with Axiom Space,” Lorenzo Bertelli, Prada’s chief marketing officer and head of corporate social responsibility, says in a news release.

Axiom says the suit is near the final stage of development. Already, it has gone through testing by astronauts and engineers at Axiom, NASA, and SpaceX facilities.

Among the tests were reduced-gravity simulations at NASA’s Johnson Space Center in Houston and underwater simulations at NASA’s Neutral Buoyancy Laboratory, also in Houston.

The suit will undergo an in-depth design review in 2025.

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This story first appeared on our sister site InnovationMap.

fashion design prada nasa space