Norman "Sailor Jerry" Collins was the father of old school tattooing and of course the inspiration behind the spiced rum brand. To commemorate the anniversary of his passing,  Sailor Jerry Spiced Rum is teaming up with the talented team over at the Austin Tattoo Company and it's founder, Keith Underwood, to celebrate this larger-than-life icon with some free ink. 

Sailor Jerry would have turned 102 this year, so 102 complimentary tattoos will be given away from between noon and midnight on a first come, first served basis. Guests simply get to throw a dart at the Sailor Jerry dartboard to choose between these iconic tattoo designs: the original Norman Collins Anchor, Nautical Star, Cherry, Shark, and Swallow. Guests must also be 21 and up.