Shame Game

Austin-based YETI coolers blasts back after NRA sparks controversy

Austin-based YETI coolers blasts back after NRA sparks controversy

Yeti Coolers truck
YETI said it is "unwavering" in its commitment to the Second Amendment. Yeti/Facebook

KVUE — According to a letter released by National Rifle Association president Marion P. Hammer on Friday, April 20, the Austin-based outdoor company YETI, known for its premium coolers, has abruptly ended business with the NRA. However, a statement released by YETI on April 23 claims the NRA's statement was inaccurate.

"Suddenly, without prior notice, YETI has declined to do business with The NRA Foundation saying they no longer wish to be an NRA vendor, and refused to say why," the letter states.

Hammer wrote that YETI and the NRA have worked together to raise money to support youth and education programs nationwide.

"They will only say they will no longer sell products to The NRA Foundation," the letter states. "That certainly isn't sportsmanlike. In fact, YETI should be ashamed."

The letter reads:

"For years YETI Coolers have been a hot item for sportsmen at the Friends of NRA Foundation Banquet and Auction events around the country.

These Foundation events raise money to support youth programs and educational programs nationwide. The youth of America who benefit from these programs are the future hunters, hikers, fishermen/women, bikers, campers, wildlife photographers, mountain climbers, sportsmen/women and conservationists who will protect our natural resources and recreational lands.

Suddenly, without prior notice, YETI has declined to do business with The NRA Foundation saying they no longer wish to be an NRA vendor, and refused to say why. They will only say they will no longer sell products to The NRA Foundation. That certainly isn't sportsmanlike. In fact, YETI should be ashamed.

They have declined to continue helping America's young people enjoy outdoor recreational activities.

These activities enable them to appreciate America and enjoy our natural resources with wholesome and healthy outdoor recreational and educational programs.

The NRA Foundation is 501(c)(3) nonprofit, charitable organization.

In this day and age, information is power. We thought you needed this information."

YETI responded to the letter by tweeting out a statement on Monday, April 23, that read in part, "A few weeks ago YETI notified the NRA Foundation, as well as a number of other organizations, that we were eliminating a group of outdated discounting programs." Read the full statement here.

The company said that after it notified the NRA and other organizations of the change, YETI explained that it was offering an "alternative customization program broadly available to consumers and organizations, including the NRA Foundation. These facts directly contradict the inaccurate statement the NRA-ILA distributed on April 20."

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To read the full story, head to KVUE.