Growth on Austin's Menu

My Fit Foods relocates to Austin from Houston, plans local hiring and national expansion

Healthy-meal retailer ditches Houston for Austin (of course)

Mario Mendias CEO My Fit Foods
My Fit Foods CEO Mario Mendias with his sweet new Austin backdrop Photo courtesy of My Fit Foods

My Fit Foods LLC, which just moved its headquarters from Houston to Austin, has some healthy growth plans on its corporate menu.

The company, which operates a chain of stores that sell healthy, ready-to-go packaged meals, is set to open five more retail locations this year and at least another 15 next year, founder and CEO Mario Mendias said. To support that growth, My Fit Foods is adding 20 jobs this year at its new Austin headquarters and its new stores.

My Fit Foods moved to Austin to capitalize on its rapid economic growth, high-quality workforce and focus on health and fitness. 

The company says it’s “on the forefront of a major nationwide expansion.”

The five stores opening in November and December are scattered around the country: one in Austin, one in Houston, one in Tulsa, Oklahoma, and two in Los Angeles.

Today, My Fit Foods has nearly 80 stores in Texas, Arizona, California, Illinois and Oklahoma. Among the markets where more stores will open in 2014 are Austin, Dallas, Houston and San Antonio.

In the Austin area, My Fit Foods has 12 locations, including several at HEB stores. Its 13th location in the area will open in the HEB at Burnet Road and Koenig Lane.

Last year, Mendias told Austin Fit magazine that he envisions My Fit Foods stores in every major U.S. market, as well as a mail-order program that delivers fresh, unfrozen food with a 14-day shelf life.

“My goal is for anyone in the U.S. who wants to eat healthy (to be able to) get food from a retail storefront or delivered to their homes,” Mendias, a former personal trainer, told the magazine.

My Fit Foods, which Mendias founded in 2006, moved to Austin to capitalize on its rapid economic growth, high-quality workforce and focus on health and fitness, he said. Twenty-five employees relocated from Houston to Austin. Since the Austin office opened, 10 hires have been made.

To celebrate the relocation to Austin, the company will hold a ribbon-cutting ceremony Nov. 6 outside its headquarters along Loop 360 near the iconic Pennybacker Bridge.

To celebrate the relocation to Austin, the company will hold a ribbon-cutting ceremony Nov. 6 outside its headquarters along Loop 360 near the iconic Pennybacker Bridge.