For his Hennessy Very Special Limited Edition series partnership, Scott Campbell is promising magic.

Tattoo magic, that is, as the American tattoo artist is the latest in an ongoing series of collaborations between Hennessy Very Special and internationally renowned urban artists, including Ryan McGinness, Shepard Fairey, Os Gemeos, and Futura. Campbell sees a connection between tattooing, which he says is “a ritual that is as much about the experience in the moment as the final result,” and Hennessy, the iconic cognac brand that has been evolving for the past 250 years.

It’s “an exciting point where two very different and very old traditions overlap,” Campbell explains. Inspired by James Hennessy’s penmanship, the artist infused the Very Special label with his own sensibility. The design is based on a pair of wings, a universal symbol of freedom and travel that also invites the viewer to project personal understanding onto it. Good art, Campbell believes, should always evoke curiosity.

Other decorative elements include an intricate, highly graphic silver and black motif incorporating Hennessy Very Special’s three stars, an iconic signature of the brand that also happens to be a number that Campbell believes to be auspicious. On the back label, Campbell emblazoned the quote “Love without hesitation” because, he observes, “I believe that if someone can love without hesitation or judgment, they are invincible.”

To celebrate the exciting new design, Hennessy is throwing a party with DJ Hella Yella and graffiti artist Sloke One. To receive more info about Hennessy events in your area, check out this link.