A passion project begun in 2009 by Joshua Bingaman has become a celebrated staple in Texas-based menswear and opened its (first-ever) brick and mortar store doors, HELM, on Wednesday.
The 900-square-foot space on East Sixth Street features more than HELM Boots; the merchandise was curated with a unisex vision in mind. A small collection of sunglasses, lighters, art, leather goods and a handful of vintage items selected by Sam Hill are aligned in minimalist displays across the white-washed cabinets and cupboards.
The vibe of the store conjures up the image of, say, a fashion-forward wilderness-man on a coastal Northeastern town — fitting, as Bingaman's taken countless trips to factories in Maine and surrounding areas with the intention of supporting U.S.-based production and materials.
The domestic travels leading up to the store's opening paid off because, like HELM Boots, all goods sold at the store are American-made and are intended "to be passed down through generations."
HELM officially opens Thursday, April 4 and welcomes visitors Wednesdays through Saturdays from 12 p.m. to 6 p.m. and Sundays from 12 p.m. to 5 p.m.
The Helm Team: Rachel Baker, Joshua Bingaman, Hillary Bilheimer and Ethan Brown.