Austin | Dallas | Houston
Hardworking Boots

HELM Boots celebrates its first storefront and American-made products

Photo by Jon Shapley
Austin Photo Set: helm boots opening_april 2013_14

A passion project begun in 2009 by Joshua Bingaman has become a celebrated staple in Texas-based menswear and opened its (first-ever) brick and mortar store doors, HELM, on Wednesday.

The 900-square-foot space on East Sixth Street features more than HELM Boots; the merchandise was curated with a unisex vision in mind. A small collection of sunglasses, lighters, art, leather goods and a handful of vintage items selected by Sam Hill are aligned in minimalist displays across the white-washed cabinets and cupboards.

The vibe of the store conjures up the image of, say, a fashion-forward wilderness-man on a coastal Northeastern town — fitting, as Bingaman's taken countless trips to factories in Maine and surrounding areas with the intention of supporting U.S.-based production and materials.

The domestic travels leading up to the store's opening paid off because, like HELM Boots, all goods sold at the store are American-made and are intended "to be passed down through generations."

HELM officially opens Thursday, April 4 and welcomes visitors Wednesdays through Saturdays from 12 p.m. to 6 p.m. and Sundays from 12 p.m. to 5 p.m.

 

The Helm Team: Rachel Baker, Joshua Bingaman, Hillary Bilheimer and Ethan Brown.

Photo by Caitlin Ryan
Austin Photo Set: News_helm boots grand opening_april 2013_store shelving

Along with boots, Helm sells items from Edwood Studios, CB I Hate Perfume and Stash Co.

Photo by Jon Shapley
Austin Photo Set: helm boots opening_april 2013_17

 Steven and Kelly Cutbirth.

Photo by Jon Shapley
Austin Photo Set: helm boots opening_april 2013_1

 Laurie Gallardo from left, Dan Gentile, Adi Anand and Noel Pitts.

Photo by Jon Shapley
Austin Photo Set: helm boots opening_april 2013_16

HELM boots.

photo by Jon Shapley
Austin Photo Set: helm boots opening_april 2013_21

Lori Osborn from left, Mallory Brooks, Paxton Brooks, Jason Brooks and John McCleary

Photo by Jon Shapley
Austin Photo Set: helm boots opening_april 2013_3

Rachel Staggs and Josh & Yvonne from The Octopus Project.

Photo by Caitlin Ryan
Austin Photo Set: News_helm boots grand opening_april 2013_store items

Items are intended for unisex use.

photo by Jon Shapley
Austin Photo Set: helm boots opening_april 2013_4

 Leigh Patterson from left, Kirsten Dickerson and Ashley Horsley.

Photo by Jon Shapley
Austin Photo Set: helm boots opening_april 2013_6

Johnny Ramon and Erica Foster.

Photo by Jon Shapley
Austin Photo Set: helm boots opening_april 2013_7

Rachel Baker and Phil Harrison.

Photo by Jon Shapley
Austin Photo Set: helm boots opening_april 2013_8

Sophie and Preston Parrott.

Photo by Jon Shapley
Austin Photo Set: helm boots opening_april 2013_10

Austin Stowell from left, Christopher Bykowski and Noah Marion.

Photo by Jon Shapley
Austin Photo Set: helm boots opening_april 2013_11

Matt Davis from left, Ricky Hodge and Marianna Mooring.

Photo by Jon Shapley
Austin Photo Set: helm boots opening_april 2013_12

Jenny Turner from left, Jessica Michlik, Michelle Scott Alley and Stuart Sack.

Photo by Jon Shapley
Austin Photo Set: helm boots opening_april 2013_9

Matt Mandrella and Ashley Cass.

Photo by Jon Shapley
Austin Photo Set: helm boots opening_april 2013_13

Miguel Angel and Ziggy Ramsey.

Photo by Jon Shapley
Austin Photo Set: helm boots opening_april 2013_15

Clipboard wall at HELM.