FOMO No Mo

Trend of Instagram-worthy interactive art installations snaps into Austin with FOMO Factory

Trend of Instagram-worthy art installations snaps into Austin

Fomo Factory
The FOMO Factory will take over 720 Red River St. beginning in September. Photo courtesy of FOMO Factory
Fomo Factory
The kid-friendly space runs through October 21. Photo courtesy of FOMO Factory
Fomo Factory
The FOMO Factory is supposed to represent childhood with larger-than-life installations.  Photo courtesy of FOMO Factory
Fomo Factory
It is being billed as Austin's "first immersive selfie experience."  Photo courtesy of FOMO Factory
Fomo Factory
Fomo Factory
Fomo Factory
Fomo Factory

It's Instagram's world, we're just living in it. From "The Beach" to "The Museum of Ice Cream," the trend of interactive art shows has appeared at museums and galleries from coast-to-coast. Now the wave of pop-up, interactive art spaces is crashing into Austin's Red River Cultural District. 

The FOMO Factory, billed as Austin's "first immersive selfie experience" (they said it, not us), will take over the former home of Metal & Lace (and the former former home of Headhunters) September 14 through October 21.

Upon entering the FOMO Factory, visitors will be given a new identity and nickname. Donning their new persona, visitors will travel through seven different rooms, outfitted with themes like "birthday party" and "school dance."

Among the interactive aspects of the show are a musical room where visitors are "issued retro portable cassette players and mix tapes as they swing on oversized tape swings" and a grown-up playground complete with a lemonade stand. The experience mercifully ends at one point with a giant ball pit, which people dive into a la Chuck E Cheese's.

"We expect people will come for the selfies, but what they’ll discover is a fully curated experience filled with theater, tastes, and music specially designed to tap into childhood nostalgia," said Rachel Youens, founder of The FOMO Factory, in a release. "We want to take you back to that time as a kid when everyone was a potential friend, every day was exciting, and your heart ached for your first crush." Considering my first crush ended up making out with my friend Lauren in front of me, it's an ache I'd rather forget.

In total, the one-hour experience is designed specifically to "post," "play," and "pose." Tickets for the FOMO Factory are $23 and include all the selfies you can snap.

All of this reminds us of the immortal words of Drake, who once said (well, last week when his album dropped): "And all she did was post pictures for people at home, 'cause all that mattered was impressin' everybody she's known."