Austin's own Yeti is opening its first-ever pop-up store right here in the Capital City, the company confirmed August 28.
Yeti, the maker of some pretty durable coolers, tumblers, camping gear, and more, will open up shop in the Domain Northside in early November, just in time for the holidays. The store will have a limited lease at 3211 Palm Way, Ste. 140, near the Apple store.
The 2,600-square-foot location will offer familiar Yeti products, including the aforementioned coolers, bags, pet products (like dog bowls and beds), and more, the company says.
This is the cult brand's second Austin location. Yeti's flagship store opened on South Congress Avenue and Barton Springs Road in 2017, featuring a bar, concert venue, museum, and theater.
"Retail remains a key aspect of the brand’s overall strategy, and Yeti continues to explore various formats as they expand their brick-and-mortar footprint," said a company rep via email.
When it was founded in 2005, Yeti was only available online. Brothers Ryan and Roy Seiders, who needed something sturdy to stand on when fishing, started designing the coolers to not only withstand the weight of humans, but be grizzly bear proof — or so the company has touted.
Thanks in part to an innovative marketing campaign, Yeti has transformed from an outdoor company into a lifestyle brand with a dedicated fanbase who snap up everything from Yeti T-shirts, hats, and blankets to stickers and bottle openers. And, beginning this fall, North Austinites can snap those products up at the company's new pop-up shop.