Create & Cultivate made its way back to Austin for a third year during SXSW on March 9, with female-centric programming, free food and drinks, hair styling and makeup stations, giveaways, and more.
Each year, C&C draws crowds of stylish, business-savvy women, ready to network and hear from respected leaders in industries like wellness, fashion, tech, and entertainment. The highlight of this year's event — hosted at The Allan House — was a conversation with C&C founder Jaclyn Johnson and Russian Doll star Natasha Lyonne, who spoke on the origins of her Netflix hit show, queer representation in entertainment, and her newfound love of studying philosophy, among other things.
While she didn't confirm if a second season of Russian Doll is coming or not (dang!), Lyonne did let the crowd know that she has plenty more ideas she's ready to bring to the screen.
Natasha Lyonne and Jaclyn Johnson
Agatha Ashiofu, founder and designer of Flair of Ashi.
Bennett Brown getting some free nail art.
Create & Cultivate moderator and podcaster Les Alfred.
Austin Jensen, designer of All Beings Clothing.
One panel featured Blavity CEO Morgan Debaun, Unique Markets CEO Sonja Rasula, ClassPass founder Payal Kadakia, and Create & Cultivate CEO Jaclyn Johnson.
Beyond Meat provided free burgers for guests.
Founder of Paige Denim, Paige Adams-Geller, and team.
Free fashion sketches by local illustrator Stephanie Jiminez of Vogue Vignette.
Katie Clementi, founder and designer of MARIE/IS.
The keynote panel was moderated by Les Alfred, and featured co-founder and COO of Betches, Samantha Fishbein; founder of Paige Denim, Paige Adams-Geller; CEO of Lifeway Foods, Julie Smolyansky; model and designer Camila Alves McConaughey; and Sr. VP of North American Whiskeys Sophie Kelly.
Lisa Weller and Erin Armstrong.
Lyonne's conversation was interrupted by a butterfly landing on her hand, which prompted a crowd-favored idea that she should have her own Animal Planet show.
Theory Garden designer Leslie Barrientos.
LaRosa Shelton and Alexandra Campau.