Creating Good Looks

Hollywood celebs and festivalgoers cultivate cool looks at stylish SXSW event


Create and Cultivate Austin SXSW 2019 at the Allan House Natasha Lyonne Jaclyn Johnson
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Create and Cultivate Austin SXSW 2019 at the Allan House Agatha Ashiofu
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Create and Cultivate Austin SXSW 2019 at the Allan House Bennett Brown
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Create and Cultivate Austin SXSW 2019 at the Allan House Les Alfred
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Create and Cultivate Austin SXSW 2019 at the Allan House Austin Jensen
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Create and Cultivate Austin SXSW 2019 at the Allan House Ginger Seigel Morgan Debaun Sonja Rasula Payal Kadakia Jaclyn Johnson
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Create and Cultivate Austin SXSW 2019 at the Allan House Nia Copeland
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Create and Cultivate Austin SXSW 2019 at the Allan House Beyond Meat Burger
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Create and Cultivate Austin SXSW 2019 at the Allan House Paige Adams-Geller Paige Denim
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Create and Cultivate Austin SXSW 2019 at the Allan House Stephanie Jiminez Vogue Vignette
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Create and Cultivate Austin SXSW 2019 at the Allan House Katie Clementi Marie Is
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Create and Cultivate Austin SXSW 2019 at the Allan House Lestraundra Alfred Paige Adams-Geller, Camila Alves, Julie Smolyansky Samantha Fishbein Sophie Kelly
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Create and Cultivate Austin SXSW 2019 at the Allan House Angela Kinsella
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Create and Cultivate Austin SXSW 2019 at the Allan House Lisa Weller Erin Armstrong
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Create and Cultivate Austin SXSW 2019 at the Allan House Natasha Lyonne
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Create and Cultivate Austin SXSW 2019 at the Allan House Leslie Barrientos
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Create and Cultivate Austin SXSW 2019 at the Allan House Margaret Curran
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Create and Cultivate Austin SXSW 2019 at the Allan House Jessica Logan
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Create and Cultivate Austin SXSW 2019 at the Allan House Caitlin Shier
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Create and Cultivate Austin SXSW 2019 at the Allan House LaRosa Shelton Alexandra Campau
Photo by Shelley Neuman

Create & Cultivate made its way back to Austin for a third year during SXSW on March 9, with female-centric programming, free food and drinks, hair styling and makeup stations, giveaways, and more.

Each year, C&C draws crowds of stylish, business-savvy women, ready to network and hear from respected leaders in industries like wellness, fashion, tech, and entertainment. The highlight of this year's event — hosted at The Allan House — was a conversation with C&C founder Jaclyn Johnson and Russian Doll star Natasha Lyonne, who spoke on the origins of her Netflix hit show, queer representation in entertainment, and her newfound love of studying philosophy, among other things.

While she didn't confirm if a second season of Russian Doll is coming or not (dang!), Lyonne did let the crowd know that she has plenty more ideas she's ready to bring to the screen.

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Natasha Lyonne and Jaclyn Johnson

Agatha Ashiofu, founder and designer of Flair of Ashi.

Bennett Brown getting some free nail art.

Create & Cultivate moderator and podcaster Les Alfred.

Austin Jensen, designer of All Beings Clothing.

One panel featured Blavity CEO Morgan Debaun, Unique Markets CEO Sonja Rasula, ClassPass founder Payal Kadakia, and Create & Cultivate CEO Jaclyn Johnson.

Nia Copeland.

Beyond Meat provided free burgers for guests.

Founder of Paige Denim, Paige Adams-Geller, and team.

Free fashion sketches by local illustrator Stephanie Jiminez of Vogue Vignette.

Katie Clementi, founder and designer of MARIE/IS.

The keynote panel was moderated by Les Alfred, and featured co-founder and COO of Betches, Samantha Fishbein; founder of Paige Denim, Paige Adams-Geller; CEO of Lifeway Foods, Julie Smolyansky; model and designer Camila Alves McConaughey; and Sr. VP of North American Whiskeys Sophie Kelly.

Angela Kinsella.

Lisa Weller and Erin Armstrong.

Lyonne's conversation was interrupted by a butterfly landing on her hand, which prompted a crowd-favored idea that she should have her own Animal Planet show.

Theory Garden designer Leslie Barrientos.

Margaret Curran.

Jessica Logan.

Caitlin Shier.

LaRosa Shelton and Alexandra Campau.