Natural Beauty

New organic beauty store opens its doors in Northwest Austin

New organic beauty store opens its doors in Northwest Austin

Sentrel Natural Beauty Store
Shop organic and all-natural hair and beauty products at Sentrel Natural Beauty Store.  Photo by Taylor Prinsen Photography

For salon veterans and Austinites James Bryant and Sarah Bensley, organic is a way of life, and the entrepreneurial duo is bringing all-natural beauty products to the forefront with the opening of Sentrel, Austin’s newest organic beauty store.

Located in Northwest Austin, Bryant says the decision to open Sentrel stemmed from personal health issues. After years of battling Hodgkins Lymphoma (Bryant) and an irregular lymphatic system (Bensley), the partners realized the need for natural and trusted beauty products to be offered in one place.  

“As a stylist, we come into contact with harmful chemicals on a daily basis and it was time to evaluate what we were exposing ourselves and our clients to,” Bryant says in a press release. “We tossed the toxic products and searched for those with the highest quality natural ingredients that wouldn’t sacrifice performance.”

Sentrel, named after the phonetic spelling of the word “central,” offers a variety of professional-grade salon products, like shampoos, hair masks, and hairsprays made only of essential ingredients. Each item in the shop’s inventory must meet "The Sentrel Principle" before hitting the shelves. Customers can leave the shop knowing their newest hair and beauty goodies are all-natural or organic, environmentally sustainable, and sulfate, paraben, and cruelty free.  

“Austin shoppers are far more educated, curious, and demanding about health and sustainability,” Bensley said. “We feel that The Sentrel Principle defines what types of ideal products most Austinites want to use for themselves and their families. We strive to be a fresh, easy-to-use brick-and-mortar experience that customers can trust.”

Shop cult-favorite organic and natural brands like Kevin Murphy, Phyto, Meow Meow, and more. And, if at-home shopping is more your style, Sentrel's interactive website matches the best products for your hair type with just few clicks. In addition to conscious hair products, Sentrel carries top-rated styling tools, jewelry, and unique gifts created by local makers.

Sentrel is open Monday through Saturday and is located at 8127 Mesa Dr., Ste. B203. A grand opening party is scheduled for Saturday, September 30.