Long live, Texas Monthly and so long, TM Daily Post. The iconic Texas mag is folding its aggregation and daily news vertical, launched December 2011, in the ramp up to its website re-launch, writes deputy web editor Andrea Valdez.
Its primary editors, aside from Valdez, were Jason Cohen, who will be starting a new blog, “It’s Always Football Season,” and Sonia Smith, who will move to reporting on the current Texas legislative session.
What exactly the new site will look like, and how components of the nearly departed Daily Post might be incorporated, is still unclear. Although Valdez does offer some ominous, Web 2.0 forecasting in her announcement post:
Some things have changed in the last four decades. Now readers are more likely to feel they can’t keep up with the daily paper, the six o’clock news, AND their RSS feed, their Twitter and Facebook streams, their text and email alerts, and the podcasts piling up on their smartphones.
TM Daily Post’s steady readership growth proved that our community is still hungry for a dependable source of informed opinion and trustworthy journalism. We heard the call, and on February 1, we’ll flip the switch on brand-new, completely overhauled texasmonthly.com.
A potentially bold move by a brand that has proven itself resilient in the publishing market despite a recession and downtrending ad sales in the industry. (Full disclosure: I previously interned for the magazine, among a number of our contributors.)
A prologue, of sorts, for what editor Jake Silverstein, in his editor’s letter in this month’s issue, the magazine’s 40th anniversary, says is a new beginning for Texas Monthly:
This project has been under way for about a year, and it’s even more extensive than the print redesign we rolled out five months ago. We’ve changed everything about our website—the design, the content management system, the content itself. The first iteration of our current site was designed and built in 1995—several lifetimes ago in Internet time (it was known initially as the WWW Ranch). It has served us well, but the new site will enable us to do much more. It is nothing less than a rebirth of the magazine’s digital presence, which is why we have chosen to debut it on our fortieth birthday, an occasion when thoughts turn to origins.
Texas Monthly is set to launch its new website on Friday, February 1.