what's poppin'

Texas gelato house pops new treats into favorite grocery store

Texas gelato house pops new treats into favorite grocery store

Trentino gelato pops strawberry strawberries
Trentino's refreshing strawberry flavor. Courtesy photo
Trentino gelato pops flavors on wood
Trentino's array of goat milk gelato pops.  Courtesy photo
Trentino gelato pops chocolate rows
The gluten-free chocolate flavor.  Courtesy photo
Trentino gelato pops strawberry strawberries
Trentino gelato pops flavors on wood
Trentino gelato pops chocolate rows

If there’s one thing Texans love, it’s supporting Texas businesses. And if there’s one thing Texas foodies love more than that, it’s supporting a Texas business that produces a tasty treat. Enter Houston-based Trentino Gelato.

For the last 13 years, the company has offered its myriad flavors and creamy goodness at places around Bayou City. Now, the company has upped its game, with the statewide appearance of its handcrafted goat milk Gelato Pops. 

The frozen goodies will be available at more than 190 H-E-B stores across Austin, San Antonio, and Dallas. The retail rollout follows Trentino’s showing of its Gelato Pops at H-E-B’s 2016 Primo Pick competition, an initiative that allows Texas-based vendors to showcase their products in front of the grocery giant.

Trentino already had an array of gelato flavors in its arsenal, from the traditional Stracciatella and lemon pistachio to the more modern Cookies ‘n’ Cream and mint chocolate chip. With its goat milk pops, it’s adding in combos like almond fig, dulce de leche, raspberry sorbet, and mango sorbet to the mix.

Certified kosher and gluten-free, Trentino’s goat milk has given the gelato a light texture without sacrificing taste. Each pop is made, according to Kreindel, with only two or three ingredients, including the goat’s milk. There are no artificial colors or flavors and no added hormones or stabilizers. Perhaps best of all for those who want to feel like they’re indulging while simultaneously being healthy, each pop is less than 130 calories.

“I have been passionate about creating fantastic gelato flavors that our customers have loved for over 13 years and with our goat milk Gelato Pops, I feel that we have created something really special,” said Marcelo Kreindel, who founded Trentino after missing the traditional gelato shops that popped up like so many Starbucks in his native Buenos Aires.

“Our expansion into H-E-B stores marks a major milestone for the Trentino brand and we are excited to share our goat milk gelato pops not only with an increasing number of Houstonians but also with new customers across Texas," he said. "Our new partnership with H-E-B will serve as a vehicle to expand the pops to additional regional markets while simultaneously exposing the masses to Trentino’s goat milk Gelato Pop recipe.” 

Since its 2005 debut, the brand has garnered passionate fans, and picked up a host of industry awards, including  the top prize at the American Dairy Goat Association Dairy Product Competition and first prize in RodeoHouston’s 2016 Best Bites competition in the dessert category.

And with its expansion to freezers across the state, it’s a safe bet Texans’ summers just got a little more flavorful.