magine Kanye West being born and raised in Meridian, Mississippi. Now imagine him being produced by Organized Noize. That imagery would create music almost identical to the Crooked Letter state’s next hip-hop heavyweight, Big K.R.I.T. ("king remembered in time"). The 24-year-old rapper slash producer defied the odds of both his personal life and hip-hop’s current landscape to be the most in-demand and respected rookie on the Cinematic Music Group/Def Jam Records roster.
Now, the rap game has received a breath of country fresh air: an artist that insists on remaining an individual and feeding his growing audience with feel-good rhythms and “rhymes with morals.” Big K.R.I.T. is in fact The Truth. Within a month of acquiring his deal he was not only critically acclaimed and courted for interviews by media giants like XXL, The Source, Rapradar.com and MTV.com, he gained fans in his own peer group-- from buzzing newbies (Wiz Khalifa, Currensy and Smoke Dza) to living legends (Ludacris, Bun B).
Today whether it's hip-hop lovers in the skyscraping offices of Def Jam or those in the small town of Meridian, Miss., they’re all feeling the synergy being churned by the birth of rap’s next royalty.