The U.S. launch party for Cerveza Minera features sampling and information about the history of the brewery. There will also be music from DJs, playing a mix of cumbias, tejano, country y mas. Performers will include De La O, Riffle Effect, and Melon. Guests will also receive complimentary tickets to celebrate Diez y Seis at Independencia Festival featuring Siempre Selena, Eva Ybarra, and Chulita Vinyl Club.