Jack Daniel's presents Lynchburg General Store

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Jack Daniel's presents Lynchburg General Store
Photo courtesy of Jack Daniel

For one week only, Jack Daniel's is bringing a taste of its hometown - Lynchburg, Tennessee - to Austin, with a pop-up General Store in honor of the brand’s over 150 year heritage. But in typical Jack fashion, this is no ordinary General Store. Visitors can step inside, grab a sweet tea, and take a journey with America's oldest whiskey.

Among the activities will be:

  • Get trim and proper with local stylists and barbers from Redd's Barbershop at the Gentleman Jack Barber Shop
  • Learn about the art of barrel-making from Jack Daniel's Barrel Men
  • Loosen your belt with delicious Southern cookin' at Miss Mary Bobo's
  • Take a VR experience tour of the nation's oldest distillery
  • Grab a seat at the charcoal mellowing sensory bar
  • Execute like a craftsman at one of our daily demos hosted by your favorite local makers

Event Details


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Jack Daniels Lynchburg General Store
800 Congress Avenue
Austin, TX 78701


Ticket Info

Admission is free.