Latinitas presents 14th Startup Chica Conference

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14th Startup Chica Conference
Photo courtesy of Lucero Salinas Photography

Showcasing some of the city’s most powerful female entrepreneurs of color on site at one of Austin’s most female-empowered schools, Latinitas presents its 14th Startup Chica Conference.

Startup Chica is Latinitas’ signature one-day conference where girls/girl-identifying and non-binary students ages 9-14 develop a business from concept to pitch with the help of mentors and coaches. Latinitas has been Austin’s only 100 percent bilingual STEAM education nonprofit for 20 years and Startup Chica is just one of a suite of empowering programs that include clubs, camps, teen certifications in coding and journalism and an all Latina robotics team.

The event convenes new, dynamic female leaders of color such as uber-entrepreneur and DJ Gabriela Bucio, owner and operator of Gabriela’s Group (Gabriela’s, Taquero Mucho, Revival Coffee, Mala Vida, etc.), Founder of nonprofit newsroom The 19th* Amanda Zamora, MamaLingua Founder Aileen Passariello, Founder and Editor-in-Chief of Sustain the Mag Reza Cristian, and Elisa Sepulveda, community builder and operational leader with MATH Venture Partners. 

Speakers share their stories or teach lessons in marketing, budgeting or pitching. Students and speakers will come together at a middle school named for Bertha Sadler Means who, during her decades-long career as an Austin-based educator and activist, fought against segregation in schools, founded a church in East Austin, and started a successful business with her husband. She was one of the first African American women on the city’s parks commission and was especially known for her work to desegregate Barton Springs and UT Athletics.

In the spirit of Sadler Means’ entrepreneurial efforts and fight for equality in education, Latinitas and her namesake Bertha Sadler Means Young Women’s Leadership Academy will encourage girls/girl-identifying and non-binary students to take up space in the business world by giving them the opportunity to workshop ideas and receive feedback from experienced mentors, speakers and judges throughout this one-day conference. 

Event Details



Bertha Sadler Means Young Women’s Leadership Academy
6401 N. Hampton Dr.
Austin, TX 78723

Ticket Info