Guests of the Man Up: The Ultimate Men's Lifestyle Event can enjoy a Jos A Bank & Orvis Fashion Presentation and wine tasting at ArtUs Co; a Ballard Designs Bar Setup Demo; a mixology demo hosted by Juliet Italian Kitchen at Sugarboo & Co.; live music by Matt Creatoin & Jack Greenwood at Pottery Barn; MicroLUX Austin Watch Event at Ao5 Gallery; cigar rolling by Bobalu Cigar Co. at the Lawn Area; and the Texas vs. Alabama 2023 football game at the Lawn Area.