Happy Y'allidays
Downtown Austin Alliance’s ultimate guide to the holidays is here
If your December calendar is starting to look like a tangled string of lights, the Downtown Austin Alliance is here to plug you into pure holiday ease.
Their newly refreshed holiday website is basically Austin’s seasonal command center — a cheerful, hyper-local guide designed to help you plot out festive outings, shop like a pro, score deals, and keep Austin wonderfully, magically weird all month long.
Think of it as your sleigh’s GPS. Only instead of reindeer, it runs on tacos, twinkle lights, and the collective joy of downtown.

Photo courtesy of Downtown Austin Alliance
Find fun events and great gifts for every member of the family.





Start with the events — because there are dozens.
Downtown is packed with celebrations this year, and the site makes it almost too easy to find them. From weekly traditions to one-off spectacles, the events calendar gathers everything in one place so you can stumble upon your next favorite holiday moment. Want a craft market? They’ve got it. A brass band under the stars? Probably happening tonight. Something your in-laws will enjoy? Scroll a little — it’s all there.
Pop-up holiday bars? Oh yes.
Downtown’s bars have donned their gay apparel (and then some), transforming into tinsel-laced holiday hideaways with themes ranging from Die Hard to A Christmas Story. The website’s “Holiday Hideaways” guide shows you where to sip something festive — bonus points for any cocktail that comes garnished with a full candy cane.
Family in town? You’re covered.
If you’re hosting tiny humans or just the young-at-heart, the “Fun for the Family” section gathers the sweetest, most magical outings: light shows, hands-on activities, sparkly strolls, and cozy moments designed to make everyone forget about bedtime.
A brand-new tradition lands at Republic Square.
For the first time ever, Republic Square is hosting its own holiday market, popping up Thursdays through Sundays until Christmas Eve. Local vendors, charming finds, and warm, sippable treats — the website breaks down everything you need to know before you go.

And then there are the deals.
More than 200 downtown businesses are rolling out holiday specials, from local blowout deals to app-exclusive discounts. Instead of hunting all over the city, the site compiles them into one tidy hub, which is especially handy if your gifting budget is groaning louder than a snowman in the sun.
Speaking of gifting… the guides are seriously good.
Downtown Austin Alliance built not one, not two, but nine gift guides to make sure literally everyone on your list is covered. There are stocking stuffers that will win the office White Elephant, as well as picks tailored for old-school Austin purists, wellness warriors, cinephiles, trendsetters, kiddos, and everyone in between. These guides are curated from real downtown shops, meaning you can support local while knocking out your list in record time.
And yes — free Uber rides are back.
The Downtown in December Uber Program is rolling out vouchers throughout the season. Supplies go fast, so text “ATX Holidays” to 512-890-3099 to get notified as soon as new drops go live. Vouchers and usage are available on a first come, first served basis and are limited by allocated program funding.
Whether you’re here for the lights, the laughs, the cocoa, or the holiday chaos in the best possible form, the Downtown Austin Alliance website is your one-stop shop for making December downtown unforgettable. Go explore — your most Austin holiday yet is ready when you are.
