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Willie Nelson joins Martha Stewart, Snoop Dogg for relaxing 4/20 sessions
Texas-born country music legend Willie Nelson is reuniting with lifestyle icon Martha Stewart and rapper Snoop Dogg for a herb-friendly 4/20 campaign with lighter brand BIC.
The three celebrities will each lead mood-setting segments during BIC's "Slow Burn Sessions" on YouTube, comprising of 4 hours and 20 minutes of content that will let viewers relax in whatever way they choose, with or without Mary Jane.
Starting at 4:20 pm on April 19, viewers can tune in to Bic's YouTube channel to check out the exclusive content. It's not known exactly what Willie will do for his segment, but a press release says the sessions will provide "a slow, satisfying burn to the 420 weekend."
The laid-back campaign is sponsored by BIC EZ Reach lighters; Willie previously teamed up with the iconic duo for a cheeky virtual scavenger hunt for the product back in 2023.
In a release, the Texas native himself promised the upcoming holiday will be "a very chill time," while Stewart rejoiced in being able to collaborate once more with the music stars for the project.
"It's been so fun to partner with my good friends at BIC to spread some holiday cheer ahead of 420," Stewart said. "The BIC EZ Reach lighter is my tried and true pot accessory — fondue pot, that is…"