More than a token comeback

Former Texas electronics giant RadioShack reboots as cryptocurrency company

Could RadioShack come back?

Getty Images

Although the RadioShack electronics retail chain essentially crumbled following bankruptcy filings in 2015 and 2017, the name has survived for 100 years. In a bid to make RadioShack relevant for another 100 years, the brand’s new owner is making a play for one of the hottest, and most controversial, emerging business sectors in the world — cryptocurrency.

Seeking to capitalize on RadioShack’s global brand name, Miami-based owner Retail Ecommerce Ventures is propelling RadioShack (once based in Fort Worth) into the promising yet murky territory of cryptocurrency. Cryptocurrency is digital currency built on a technology platform known as blockchain; Bitcoin is perhaps the best-known type of cryptocurrency. In November, the size of the global cryptocurrency market surpassed $3 trillion.

“The need for a bridge between the CEOs who control the world’s corporations and the new world of cryptocurrencies will most likely come in the form of a well-known, century-old brand. RadioShack is perfect,” RadioShack proclaims on its website.

High-profile investors like recent Austin transplant Elon Musk have enthusiastically hopped on the cryptocurrency bandwagon. Yet other big-name investors, such as Warren Buffett, cast doubt on the viability of the scam-prone, highly volatile cryptocurrency market.

The owner of RadioShack clearly shares space on the Musk bandwagon. On its website, RadioShack — whose name still appears on hundreds of stores operated by independent dealers, including several in the Austin area — recently revealed plans for a cryptocurrency platform called RadioShack DeFi (short for decentralized finance). The company touts RadioShack DeFi’s ability to profit from a 100-year-old brand name that’s recognized in more than 190 countries and once encompassed more than 8,000 stores.

The concept calls for people to freely swap existing cryptocurrency tokens for newly created RADIO cryptocurrency tokens through the RadioShack DeFi platform.

“It is our hypothesis that the best way for crypto to be more mainstream is for an established brand name in the tech space to lead the way. … Despite its pullback in the last 10 years, the brand is resolutely embedded in the global consciousness — ripe to be pivoted to lead the way for blockchain tech to mainstream adoption by other large brands,” RadioShack declares.

Retail Ecommerce Ventures bought RadioShack’s brand assets in 2020. The business also owns the e-commerce business of Pier 1, formerly based in Texas, along with obsolete retail brands such as Dressbarn, Linens ’n Things, and Stein Mart.

Interestingly, RadioShack’s cryptocurrency setup would run on a system called Atlas USV that’s owned by entrepreneurs Tai Lopez and Alex Mehr — the same guys who own Retail Ecommerce Ventures and, thus, RadioShack.

“Lopez and Mehr are clearly staking the success of the entire operation on the strength of the RadioShack brand with consumers,” PCMag.com observes.

shopping technology

SKIN IN THE GAME

Renowned Hill Country tattoo artist inks new sacred geometry app

Photo courtesy of Dillon Forte

Dillion Forte at his "tattoo ranch" in the Texas Hill Country.

In the world of tattooing, there may seem to be few better rat traps left to build, but Dillon Forte aims to change that. In October, the renowned Wimberley-based tattoo artist and entrepreneur introduced a new iPadOS app to bring ancient symbology into the digital age.

Forte has made a worldwide name for his black dot work (a contemporary take on stick-and-poke techniques) and ambitious undertakings like tattooing underwater and opening a “tattoo ranch.” His ink appears on Usher, Chris Hemsworth, and Kehlani.

Still, he is most recognized for his sacred geometry designs, using patterns to convey various meanings. His interest led him to create the Sacred Geometry Drawing App, a convenient way for novices and experts to develop and export their creations.

The app grew out of his own practice. Over the past decade, he has used tablets and freehand techniques to achieve his highly symmetrical artwork but grew to realize existing tools were not always easy to use.

“The app is an attempt and fulfillment of my desire to make sacred geometry accessible and bring the ability to create into the fingertips of as many people as possible,” Forte tells CultureMap via email, adding a tagline: “symmetry made simply.”

He says he wished the app was available when developing his signature style as a tattoo artist, but it was designed with a broad range of users in mind. He hopes that designers, educators, and artists will find a use for it.

A short intro to the app's capabilities is available on YouTube. It looks like a standard drawing app, starting with a blank canvas and some tools like pens, pencils, colors, and of course, straight line and dot makers.

A "symmetry index" anchors the functionality and expands it to something between 2D art and 3D modeling. In addition to generating shapes like repeating patterns and spirals, the app also creates 3D shapes with grids, so that the artist can map their design in real space or even create sculptures. There is also an index for explaining the spiritual meaning of some standard designs.

“Geometry often prompts an intimidating feeling when it comes to making art,” Forte continues. “The fundamentally complex and often academic nature of math-based art can induce a sense of fear in the potential user instead of creating a sense of awe. The purpose of the sacred geometry app is to cultivate the latter."

Creatives interested in constructing their own geometric masterpieces can download the app at the App Store for free, and in-app purchases are available.

technology apps tattoos arts