Best for business

This Austin suburb is Texas' No. 1 small city to start a business

This Austin suburb is Texas' No. 1 small city to start a business

City of Georgetown, Texas
WalletHub ranks Georgetown the best small city in Texas for starting a business. City of Georgetown, Texas/Facebook

When it comes to launching a business in Central Texas, Austin understandably draws the bulk of the attention. But entrepreneurs shouldn’t overlook one Austin suburb.

Personal finance website WalletHub ranks Georgetown as the best small city in Texas for starting a business. The website classifies a small city as one with a population of 25,000 to 100,000.

To determine the best small cities for startups, WalletHub compared the business-friendly nature of more than 1,300 small cities across the country. Among the factors it examined were average growth in number of businesses, labor costs, and investor access.

Georgetown appears at No. 70 on the list overall, and No. 1 in Texas. It scored particularly well in the access to resources category (No. 26) and business environment category (No. 31).

Washington, Utah, nabbed the top spot nationally.

Georgetown, the county seat of Williamson County, remains one of the fastest-growing cities in the country. Its population jumped 42 percent from 2010 to 2020, according to the U.S. Census Bureau.

“Size matters when choosing a city in which to launch a startup. As many veteran entrepreneurs — and failed startups — understand well, bigger is not always better,” WalletHub says. “A city with a smaller population can offer a greater chance of success, depending on an entrepreneur’s type of business and personal preferences.”

Elsewhere in the Austin metro area, Pflugerville lands at No. 150 nationally in the WalletHub rankings; San Marcos, No. 181; Leander, No. 250; Kyle, No. 258; and Cedar Park, No. 280.

Other highly ranked cities in Texas include:

  • Farmers Branch (Dallas-Fort Worth), No. 102
  • West Odessa, No. 193
  • Texas City (Houston), No. 202
  • Baytown (Houston), No. 267
  • Greenville (Dallas-Fort Worth), No. 275
  • Waxahachie (Dallas-Fort Worth), No. 306
  • Huntsville, No. 308
  • Hurst (Dallas-Fort Worth), No. 312
  • Socorro (El Paso), No. 339
  • Deer Park (Houston), No. 362
  • Sherman, No. 368
  • Conroe (Houston), No. 369
  • Seguin (San Antonio), No. 375

Baytown, Port Arthur, and Texas City tied for first place in the U.S. in terms of highest average revenue per business.