Risen from Ridicule
It's damn near impossible to convince someone to part ways with an email address — even if it does carry the weight of junior high obsessions (NSYNCfan4lyfe@aol.com) or collegiate ties (email@example.com) — let alone an email provider.
The torment of the set-up process is exacerbated by having to notify all of one's contacts and re-learn a completely new interface. There is comfort in the familiar.
The new email service replaces 16-year-old Hotmail (which was recently, and surprisingly, rated the world's most popular email service).
But this week, Microsoft shook things up by debuting Outlook.com, a completely new email service that replaces its 16-year-old Hotmail (which was recently, and surprisingly, rated the world's most popular email service) and defies longtime competitor, Gmail.
Outlook is marketing itself as a "modern take on email," with an intuitive design, social media updates from Facebook, Twitter and LinkedIn (with Skype to come), plus data-creation (Word, Excel and PowerPoint) and cloud storage (7 GB for free) through SkyDrive.