Do I sell or not? Is this the right time? Is the market favorable in my area? How can I improve my home's appeal? These are just a few questions likely running through the mind of anyone contemplating selling or purchasing a home. There are so many questions, and it's such a big decision and investment, that partnering with an agent who is knowledgeable and truly understands what you are trying to accomplish is vital.
Gail Page, an Austin healthcare visionary and venture partner at Turret Funds New York, wanted to sell her current Austin residence and purchase two new properties. She chose to work with Susan Griffith of Kuper Sotheby's International Realty, mainly for her vast market experience and ability to understand her clients. Page was very clear that she needed someone who demonstrated strong business acumen, but also someone whom she trusted with such a life-altering transaction.
Here are three things Page found were crucial when choosing the right Realtor:
Clear and prompt communication
Selling and purchasing multiple properties at the same time required setting clear goals and expectations. The ability to utilize social media is important, but what stood out to Page were the personal communication efforts and ability to be in constant, real-time contact.
"Susan goes above and beyond to listen to the client and communicate effectively," she says.
With a degree in communications from the University of Texas at Austin, Griffith excels at listening to her clients and forming lasting relationships. Constant referrals are a testament to her personal service and professionalism, which Page immediately knew would be an asset.
Even when the transaction is completed, Griffith maintains a close relationship with her clients to ensure they continue to be satisfied with their investment.
"Susan is aware of the importance of a strong network," says Page. "She makes it a priority to stay connected and she understands the value of personalized customer service."
A strategic and targeted plan
Griffith understood that each property required a specific marketing plan to be effective, and meticulous follow-through would be paramount. She began by launching a targeted marketing program which included areas outside of the Austin market, encompassing Houston, Dallas, and New York and expanding the potential reach.
"She valued our opinion and gave expert advice that allowed us to make an informed decision," says Page. "Her marketing plan was impressive. She provides her clients with a comprehensive approach that starts prior to the sale and continues well after."
A strong team
"It was immediately apparent that Susan had a great team to execute the plan," says Page. "Susan has a collaborative approach, and you feel comfortable knowing there is 24-hour access for your questions and that someone is working on your project in real time."
By bringing her experience and understanding of the current market to Kuper Sotheby's International Realty, which is known as a well-connected real estate authority in Austin and across the globe, Griffith was guaranteed to have the resources to seamlessly complete each transaction.
Griffith's real estate reputation is extremely impressive on its own. Her performance has merited a place in the Elite 25, representing the top 1 percent of Austin luxury agents, for 19 years. She is certified as a Luxury Home Marketing Specialist and is a member of the Million Dollar Guild, and specializes in waterfront and luxury properties throughout Austin.
"Susan and her team closed a successful transaction on my current home, allowing me to then purchase another home in Austin and invest in a beach home, which was a dream for my daughter and me," says Page. "There were a lot of moving parts, and they were consummate professionals during the whole process."
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See Susan Griffith's latest listings here, or contact her at 512-626-4102 or susan.griffith@sothebysrealty.com.
There are three very important things to look for.
