Giving back
ADL Austin goes after young wallets with "edgy" and "engaging" programming
How do you get young people in Austin, a city notorious for its lack of philanthropic spending, to donate money to your non-profit?
Invite them over for cocktails and art at a funky east Austin home.
"Austin's True Colors: Celebrating Shades of Diversity with Art" is the Anti-Defamation League (ADL) of Austin's attempt to wrangle in the area's highly coveted young professionals.
This is the second year for the event that raises money for ADL Austin whose mission is to fight hate while promoting diversity, equality and justice for all.
Thursday night guests will show their support by not only witnessing art unfold but participating in an art project that will live on long after the party. (You'll have to attend to understand what that really means.)
"We want this event to help folks understand who we are and what we do in a way that’s edgy and engaging," says Karen Gross, ADL Austin Community Director. "We want people to have fun, meet new people and give to the cause but, most importantly, we want them to leave feeling inspired."
So inspired they give back even when there's not a fun party involved.