Longhorns vs. Ice Buckets

Watch Charlie Strong and Mack Brown take on the viral Ice Bucket Challenge

It seems everyone from your grandmother to Justin Timberlake is accepting the ALS Association's Ice Bucket Challenge, so it was only a matter of time before the viral fundraiser made its way to the Forty Acres.

First up was new Texas head football coach Charlie Strong. At the end of practice on Saturday, August 16, Strong undertook the chilly challenge, (although it’s unclear who exactly threw down the gauntlet).

Tasked with the honor of dousing Strong with a Gatorade bucket full of ice water was senior defensive back Quandre Diggs and one of Strong’s daughters. Coach Strong then extended his own challenge to three former Longhorn football players: Vince Young, Ricky Williams and Kasey Studdard.

Studdard, a former offensive lineman who played on the 2005 national championship team, just so happened to be visiting the practice so he quickly followed through on accepting Strong’s challenge. He then threw out challenges to his fellow linemen from the 2005 championship team including Justin Blalock, Tony Hills, Jonathan Scott and Lyle Sendlein.

Not to be left out of the fun, former head coach Mack Brown also posted a video on his personal Facebook page on Monday. The current ESPN analyst then extended his challenge to two of his former players, Quan Cosby and David Thomas.

The Ice Bucket Challenge, which helps to raise funds and awareness for the ALS Association, has been a runaway success over the last week. According to the ALSA, as of August 18, the association has received $15.6 million in donations since Tuesday, July 29. (That’s compared to $1.8 million over the same period last year.)

Donations to the ALSA help to provide care services for people stricken with the neurodegenerative disease across the country, as well with financially backing a global research program focused on treatments and a possible cure for the disease. While we wait with bated breath to see if more Longhorn legends accept the challenge, you can make a donation by going to the official website of the ALS Association.

High Score

Austin named the nation's pickleball capital in industry report

Other Racquet Social Club

Photo by Henry Selis Photo

Other Racquet Social Club is back after city woes.

It's no secret that Austinites love pickleball. A new study proves just how much by ranking Austin the No. 1 city for pickleball in the whole country. Dallas and Houston also made the top 10 at Nos. 3 and 8, respectively.

The report was published by TeachMe.To, an online marketplace for learning sports (and sometimes music) from private instructors. It used data from its own platform, USA Pickleball, Places2Play, local pickleball associations, and more. It also referred to the Sports and Fitness Industry Association (SFIA), which named pickleball the fastest-growing sport in America, with a growth rate of 223.5 percent over three years.

Similarly, TeachMe.To ranked Austin as the fastest-growing city for pickleball, and citing this as the main reason for the overall title of "the nation's pickleball capital."

It name-checked the Austin Metro Pickleball Association (AMPA) — with approximately 3,000-3,500 members — and the Austin Pickleball League (APL), estimating that overall, "15,000-20,000 people play pickleball at least occasionally in the greater Austin area." About half of those players — about 8,000-10,000 people — play at least twice a month.

The report did not include gender data on Austin, specifically, but it did note that not only are two-thirds of pickleball players female; women's involvement in the sport is also growing 50 percent faster than men's.

New courts everywhere
This probably isn't a surprise to people who have noticed the number of courts opened around Austin in recent years. By 2024, TeachMe.To's data shows 32 dedicated courts in Austin, and thanks to with a utility rate of 92 percent it doesn't look like that'll be slowing down.

In the summer of 2023, the online booking platform Swimply noticed how many pickleball courts there were in Austin compared to such great demand, and added courts to its service. In fall 2023 and summer 2024, at least two important developments expanded that availability: Other Racquet Social Club opened as a friendly, country club-like neighborhood option, and national chain The Picklr announced it's bringing five locations to Austin and Round Rock.

Perhaps because Austin is such a food-obsessed city, there seems to be some growing opportunity for food and beverage hospitality around pickleball, too. Other Racquet recently started hosting the Bill's Dips food truck, a spinoff of the popular downtown restaurant Bill's Oyster; and a pair of bars with pickleball courts, Drifters Social Coffee & Cocktails and The Pickle Pub, also opened in South Austin this year, with strong online ratings already.

The trend has even reached into real estate (see this cute house with its own pickleball court) and inspired athletes to introduce similar sports to the local market, as in the case of the padel club Paddle39. TeachMe.To's report also mentioned tech companies adding pickleball to their campuses.

Aside from growth, the study also considered lesson activity (including information about teacher availability and diversity of clinic offerings), infrastructure, community vitality, the tournament scene.

Austin had the highest concentration of all the cities of players under 40 (65 percent), as well as the highest share of national lesson bookings. At 16.90 percent, that means about one in six of the pickleball lessons contracted through this platform were in Austin. Lesson demand, the report says, is growing 125 percent year-over-year.

Elsewhere in Texas
Dallas was No. 3 thanks in part to its "central location" according to the report.

"The city's 45 dedicated courts and 85 [percent] public accessibility rate have fostered one of the most active competitive scenes in the country, with 8,500 registered league players," it says. "The combination of strong tournament presence, extensive infrastructure, and a 112% growth in lesson bookings solidifies Dallas as a powerhouse in the national pickleball landscape."

Houston made No. 8 with an emphasis on integrating pickleball with other sports.

"The city's 22 dedicated courts have seen a 92% increase in lesson bookings, driven by innovative programming that includes the nation's first corporate league system," it says. "Houston's success in integrating pickleball into existing sports infrastructure while maintaining 72% year-round utilization demonstrates a sustainable model for rapid growth."

Overall predictions
After laying out data about the top cities in pickleball, the report made some predictions. As the Austin newcomer mentioned above believes, the report also thinks padel is the next big thing. It also guesses more cities will act like Houston by focusing on hybrid facilities.

It also expects to see an expanded professional circuit and mainstream coverage, more technology used on the court, a rise in the prevalence of young players, and more opportunities in corporate wellness and real estate. "Dedicated pickleball facilities will become as common as swimming pools in luxury developments," it says. Texans will be the judge of that one.

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