After a year and approximately $40 million, W Austinhas completed its major renovation.
The transformative update for the 2nd Street District hotel introduces the all-new restaurant Serenade American Brasserie, 2nd & Roast coffee shop, and Blue Room cocktail bar, plus update to Living Room and a complete upgrade of the guest rooms.
“Historically Austin has always been a hub for live music, trailblazers, and a bohemian lifestyle, and we wanted to reflect that through this design,” says W Austin general manager Joanna McCreary. “Our goal is to continue being a central hub for people to connect, whether that be surrounded by nature on our patio, listening to live music in the hotel’s Living Room, or enjoying a meal at Serenade.”
The renovation was spearheaded by Opry Entertainment Group, a subsidiary of Ryman Hospitality Properties, Inc.
The newly designed guest rooms and suites at W Austin offer an immersive journey into Austin's spirit. The rooms have been fully re-envisioned with textures and colors that meld Austin’s reputation as hub for live music and the natural beauty of the city’s surroundings. Taking inspiration from the sweeping views of Lady Bird Lake and its encircling trees, the deep green adorning all the walls and natural materials like real hardwood floors in each guest room will encourage relaxation.
Photo courtesy of W Austin
Inspired by its Block 21 counterpart, ACL Live, prints by renowned Austin City Limits photographer Scott Newton adorn the walls.
Premium amenities, including Nespresso machines, Marshall Bluetooth speakers, luxurious Frette robes, and Davines bath products ensure an unparalleled stay.
There are 32 suites available, including four two-bedroom suites and the largest luxury suite in Austin: Penthouse I.
Whether Austinites and travelers are stopping by before their morning run at Lady Bird Lake or grabbing happy hour with coworkers, W Austin’s all-new 2nd & Roast coffee shop features coffee and espresso from local Austin roaster Medici alongside chef-crafted, French-inspired bites and pastries.
Living Room redefines the hotel lobby experience, evolving with the city’s rhythm. The centerpiece is a stunning gold bar inspired by the fluid lines of a trumpet, creating a venue that shifts from a serene daytime retreat to a bustling nightlife hub featuring performances by Austin’s top DJs.
The exclusive Blue Room, W Austin’s new by-reservation cocktail bar, boasts luxurious midnight blue decor with accents of gold and natural wood. This hidden gem offers a seating-only experience where Austin’s finest mixologists craft both classic and custom cocktails, allowing guests to unwind in an elevated urban oasis. Signature cocktails include the Desert Wish, made of Patron Reposado tequila, St. Germain, palo santo syrup, orange, egg white, fever tree soda, and the NOLA, comprised of Sazerac Rye, St. George Nola coffee liqueur, Luxardo, and walnut bitters.
At Serenade American Brasserie, a new culinary venture, chef de cuisine Johnny Ray Stinebaugh skillfully blends Texan flavors with classic brasserie techniques.
Photo courtesy of W Austin
Photo by Nick Barnes
Serenade American Brasserie is now serving.
The menu highlights local ingredients and features a carefully curated drink selection that elevates the dining experience. Standout offerings include the duck confit, featuring a variety of Texas-grown root vegetables alongside a classic duck preparation, and the blue crab Benedict, highlighting Texas Gulf crab atop griddled corn cakes, poached eggs, and hollandaise.
The entire menu can be enjoyed at the bar, in the main dining room, and on the extensive outdoor patio. Serenade also has two private dining rooms and can host private and semi-private events for all occasions.
For relaxation, the in-house AWAY Spa offers a range of treatments, including massages, facials, body treatments, and nail care, provided by expert therapists to those staying at the hotel and non-hotel visitors. You can enjoy unique services like Ashiatsu massage, cupping, 24K gold collagen masks, and more.
Spa guests can also enjoy full access to the WET Deck and the onsite FIT, which includes state-of-the-art fitness equipment, a yoga studio with a Pilates reformer, and floor-to-ceiling windows overlooking downtown. Additionally, all AWAY Spa visitors receive complimentary valet parking for three hours.
As the sun shines over the city, the WET Deck beckons. This fourth-floor rooftop oasis is the ultimate destination for relaxation and socializing, attracting both hotel guests and locals. WET Deck features a stunning outdoor pool, private cabanas, chaise lounges, and tanning shelves. Complete with outdoor showers, it’s the perfect spot to enjoy warm Austin days and cool evenings.
Photo courtesy of W Austin
The hotel offers 12,000 square feet of meeting space, including traditional ballroom and breakout rooms. Plus there's a brand-new loft-like space, Terrace, that connects W Austin and ACL Live, which can be combined for VIP private events.
W Austin is more than a hotel; it’s an exclusive passport to the authentic Austin experience. Nestled next to the iconic Austin City Limits venue and deeply connected with local artisans and musicians, W Austin provides unparalleled access to the city’s vibrant culture.
To book a room or make a reservation, visit W Austin’s website and follow along on Instagram and Facebook.
