It's a Match! singles survey reveals surprising dating insights on selfies and sex

New singles survey reveals surprising trends on selfies and sex

Couple on a date
According to, Americans spend $82 billion annually on dating.  Courtesy photo

Dallas-based released its fourth annual singles survey, and boy is it thorough. With data from more than 5,000 U.S. singles, chief scientific advisor Dr. Helen Fisher covered everything you ever wanted to know about the big, daunting dating world.

Let's dive right in. In 2014, it's all about the selfie, but a word of caution to all the single men out there: Although it may be totally unfair, 75 percent of women do not want to see a guy's sexy photos, and 61 percent reject male selfies regardless of tone.

 Seventy-two percent of women think it’s okay to casually date more than one person; only 60 percent of men agree.

Speaking of being judgmental, 62 percent of men judge women who have tattoos, versus the 25 percent who care about a gal's shoes. When the shoe is on the other foot, 68 percent of women judge men by their clothes.

A guy's choice in car came in second, with 40 percent of women admitting they look closely at what their date is driving. Point being? Start small, fellas. If you can't put together an outfit, it won't matter if you have a Pinto or a Porsche. 

You're single and that means you should explore your options, right? Right, says 72 percent of women who think it’s okay to casually date more than one person simultaneously. Despite the stereotype, only 60 percent of men thought this was okay. And speaking of role reversals, 92 percent of single men are comfortable with a woman asking them out on a date. 

Despite their single status, people on the hunt for their special someones are cautiously optimistic they will succeed: 89 percent of singles believe they can stay married to the same person forever. But — and there's always a but — 36 percent of singles want a prenuptial agreement first. 

Fisher sums up the larger trends in dating thusly.

"Men are far more loving — and committed — than most believe," Fisher said. "Women are galloping toward self-expression and independence. Older people are still ‘hip.’ New sexual and social taboos are emerging. And both sexes are entering new relationships slowly — with the aim to make them last."

Because my grandmother reads my articles, I am going to spare her Match's findings on which group of singles has the most orgasms (people with Androids, apparently?), but head over to Match's website for a comprehensive look at what Singles in America are up to. Here's one juicy tidbit: The preferred time to get lucky for both men and women? 10 pm.