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Step inside the new TOMS store, now open on South Congress

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The store is located at 1401 South Congress.  Photo by Shelley Neuman
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The new TOMS storefront is located at the corner of South Congress and Gibson. Photo by Shelley Neuman
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Mural painted on the side of the TOMS house. Photo by Shelley Neuman
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The new store also includes a place for patrons to sip on coffee from TOMS Roasting Co. Photo by Shelley Neuman
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A vignette at the new TOMS store.  Photo by Shelley Neuman
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TOMS' classic canvas shoes.  Photo by Shelley Neuman
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Special edition TOMS featuring art by Austin-based artist, Alyson Fox. Photo by Shelley Neuman
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In some developing countries, children are not allowed to go to school without shoes. Shoes provided by TOMS help children in these countries attend school. Photo by Shelley Neuman
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The store also sells glasses and sunglasses. For every pair bought, eye care or a pair of glasses is donated to someone in need. Photo by Shelley Neuman
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TOMS eyewear.  Photo by Shelley Neuman
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TOMS has created an inviting space that is as much about retail as it is about community.  Photo by Shelley Neuman
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Accessories from TOMS.  Photo by Shelley Neuman
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The TOMS cafe.  Photo by Shelley Neuman
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Members of Black Lips play a DJ set for guests outside. Photo by Shelley Neuman
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A guest enjoys shopping during the private opening event.  Photo by Shelley Neuman
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Bites were provided by Peached Tortilla. Photo by Shelley Neuman
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Amelia Gingold, Kristin Sturges, Steve Riggins, Joanna Harrison. Photo by Shelley Neuman
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John Hook, Andrea Martinez, Amanda Martinez. Photo by Shelley Neuman
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Kara Scholz, Jen Hodge. Photo by Shelley Neuman
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Jessica Honegger, Aaron Ivey. Photo by Shelley Neuman
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Nicolette Jackson, Liz Burkhart. Photo by Shelley Neuman
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Heather Mycoskie, Robin Logan. Photo by Shelley Neuman
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Stephanie Senter, Ben Losasso. Photo by Shelley Neuman
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Tanya Collet, Melissa Reese. Photo by Shelley Neuman
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Claire Hill, Dan Loury. Photo by Shelley Neuman
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Anne Palermo, Betty Trieu, Alie Kilts Photo by Shelley Neuman
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TOMS at dusk.  Photo by Shelley Neuman
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On Tuesday, TOMS unveiled its new store located at 1401 South Congress with a private evening of music, noshing and, of course, discovering the nooks and crannies of the new space. The South Congress shop is the retailer's second freestanding store, and it offers a unique Austin vibe that is as much about shopping as it is about celebrating the local community. 

 TOMS has released a special limited-edition shoe created in collaboration with Austin artist Alyson Fox. 

"We are trying to create a real space for the community. I don't like to even call it a store. It's more of a community space, a cafe, a meeting place for people who are inspired by what we are doing and doing other great things themselves," TOMS Founder Blake Mycoskie told CultureMap in February. 

Inside the store you'll find signature canvas shoes, as well as eyewear (glasses and sunglasses) and handcrafted accessories. And, in honor of the store's opening, TOMS has released a special limited-edition shoe created in collaboration with Austin artist Alyson Fox.

The space — an inviting one that begs you to sit down and relax — also includes a cafe serving coffee from TOMS Roasting Co., the company's newest initiative, which was introduced by Mycoskie on Tuesday. For every bag of coffee purchased, TOMS will give one week of clean water to a person in need. 

Guests at the private opening party celebrated the new store with bites from the Peached Tortilla and a special DJ set from The Black Lips. Attendees included Blake Mycoskie, Lauren Bush Lauren, Donald Glover, Zoe Lister Jones and Ludwig Goransson. The store, housed in an old Victorian, is now open to the public.

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