Move over, LaCroix. Rambler Sparkling Water, made in Austin, will hit shelves this summer.
The homegrown concept, first announced in 2015, is a new addition to the "soda alternative" market. The one-of-a-kind sparkling water is made locally and filtered with Texas limestone.
Taste-wise, says a representative, Rambler will be between Topo Chico and LaCroix. Rambler will introduce its flagship sparkling water first, but flavored options from indigenous Texas fruits will soon follow.
The venture is backed by an impressive team, including James Moody (The Mohawk, Guerilla Suit, and Hot Luck Festival); Leo Kiely (former CEO of MillerCoors); Bill Kiely (Windowseat Entertainment); Jay Russell (GSD&M); Jeff Trucksess (Solcharge); and Dave Mead (photographer and director).
Austin Beerworks has teamed up with Rambler to produce the sparkling water at its brewing facility in North Austin, which was revamped earlier this year. "Our recent brewery expansion created lots of fun opportunities for us, but helping Rambler get up and running has been the most exciting. The Rambler team shares our company values, passion for delicious carbonated beverages, and love of all things Texas," says Austin Beerworks co-founder Michael Graham in a release.
As Rambler is inspired by the Lone Star State, a portion of its proceeds will be donated to the Texas Parks and Wildlife Foundation, to support the mission of conserving local lands and waters.
"We are excited to work with partners that understand what it means to create a conscious product that addresses a true need and cares about our community and environment. We just can't wait for everyone get a chance to try it this summer," says Moody.
Rambler will piggy back on Austin Beerworks' distribution network, which serves the entire Austin area. The sparkling water has its eyes on eventual Texas-wide expansion.