Austin Charity Guide
Opting for Fun

CultureMap's surprise South Congress Hotel pop-up designed to delight

CultureMap's surprise South Congress Hotel pop-up designed to delight

When attendees joined the fun at South Congress Hotel during its monthly First Thursday celebration, no one knew they were in for a surprise. In partnership with Frost Bank, and in celebration of the newly launched CultureMap Charity Guide, our street team popped into the luxe hotel with custom drink specials, free SoulCycle classes, and other goodies designed to #frostitforward. 

In between sets by DJ ulovei, Austin's own Third Root performed onstage for First Thursday attendees in the hotel's chic courtyard. Festive fare included hot dogs from Central Standard's executive chef, Casey Wilcox, and paletas, ice cream scoops, and sammies dished out by Stephen F. Frostin'.

Meanwhile, inside at the hotel's lobby bar, guests were selected at random to receive free cocktails courtesy of Frost Bank. Those looking to commemorate the evening popped into the prop-filled CultureMap photo booth, where some were greeted with free SoulCycle classes and Frost cash cards, which they were encouraged to use towards a random act of generosity. 

The June 7 event was the first of seven Austin pop-ups scheduled for the remainder of 2018. Once a month, Frost and CultureMap will choose a place to "surprise and delight" fellow Austinites with free goodies and surprises encouraging them to #frostitforward and give back to our local community. 

Discover more ways to get involved using our CultureMap Charity Guide and learn more about the organizations giving back right here in Austin. See an important nonprofit or charity missing? Tell us here

CultureMap Frost Bank South Congress Hotel pop up
The photo booth provided more than just photographs.  Photo by Shelley Neuman
CultureMap Frost Bank South Congress Hotel pop up
SoulCycle handed out free classes to attendees. Photo by Shelley Neuman
CultureMap Frost Bank South Congress Hotel pop up
Attendees had no idea they were attending Frost's first event in its Opt for Optimism campaign.  Photo by Shelley Neuman
CultureMap Frost Bank South Congress Hotel pop up
The South Congress Hotel courtyard turned into an impromptu event designed by Frost to surprise and delight.  Photo by Shelley Neuman
CultureMap Frost Bank South Congress Hotel pop up
Attendees enjoyed drink specials from Lone Star and Infinite Monkey Theorum.  Photo by Shelley Neuman
CultureMap Frost Bank South Congress Hotel pop up
Frost believes that optimistism does lead to better financial choices. Photo by Shelley Neuman
CultureMap Frost Bank South Congress Hotel pop up
The street team handed out goodies and cash cards. Photo by Shelley Neuman
CultureMap Frost Bank South Congress Hotel pop up
Austin's own Third Root performed to a packed First Thursday crowd. Photo by Shelley Neuman
CultureMap Frost Bank South Congress Hotel pop up stephen f frostin
Stephen F. Frostin' kept things cool with scoops and sammies. Photo by Shelley Neuman
CultureMap Frost Bank South Congress Hotel pop up
The June 7 event was the first of seven in Austin.  Photo by Shelley Neuman
CultureMap Frost Bank South Congress Hotel pop up
DJ ulovei spun tunes.  Photo by Shelley Neuman
CultureMap Frost Bank South Congress Hotel pop up
Bartenders were tasked with selecting guests at random to get free drinks.  Photo by Shelley Neuman
CultureMap Frost Bank South Congress Hotel pop up
The photobooth was more than just a place to snap pics, attendees also got cash cards and more.  Photo by Shelley Neuman
CultureMap Frost Bank South Congress Hotel pop up
Be on the lookout in July when CultureMap spins into a brand new location for the second #frostitforward event. Photo by Shelley Neuman
CultureMap Frost Bank South Congress Hotel pop up
CultureMap Frost Bank South Congress Hotel pop up
CultureMap Frost Bank South Congress Hotel pop up
CultureMap Frost Bank South Congress Hotel pop up
CultureMap Frost Bank South Congress Hotel pop up
CultureMap Frost Bank South Congress Hotel pop up
CultureMap Frost Bank South Congress Hotel pop up
CultureMap Frost Bank South Congress Hotel pop up
CultureMap Frost Bank South Congress Hotel pop up stephen f frostin
CultureMap Frost Bank South Congress Hotel pop up
CultureMap Frost Bank South Congress Hotel pop up
CultureMap Frost Bank South Congress Hotel pop up
CultureMap Frost Bank South Congress Hotel pop up
CultureMap Frost Bank South Congress Hotel pop up