Razzle Dazzle 'Em
Savvy shoppers sneak a peek at Kendra Scott's chic new South Congress flagship
- The former yarn store has been completely renovated.Photo by Jared Tennant
- Bumble CEO Whitney Wolfe Herd, Kendra Scott, and Bumble Head of Brand Alex WilliamsonPhoto by Jared Tennant
- Victoria Andreal and Tiffany Yang pose in front of the "Anything is Possible in ATX" mural.Photo by Jared Tennant
- The spacious interior.Photo by Jared Tennant
- The new SoCo flagship also features a cafe.Photo by Jared Tennant
- Brittany Folgate, Leslie Fearka, Mackenzie White, Jane Anne Blount, Kat Kitchen, and Kelsey HagarPhoto by Jared Tennant
- Kelly Wala and Alyssa Garcia.Photo by Jared Tennant
- The new store's interior.Photo by Jared Tennant
- Taylor Ellison, Robin Emmerich, and Lauren Petrowski.Photo by Jared Tennant
- The UT Marching Band made a suprise appearance.Photo by Jared Tennant
What: Kendra Scott Flagship opening
Where: 1701 South Congress Ave.
The lowdown: Austin's own Kendra Scott is adding a new jewel to her crown. South Congress' former Hill Country Weavers has been transformed into the jewelry designer's new flagship, a modern, chic space designed to perfectly complement Scott's beautiful baubles and sought-after accessories.
In celebration of the new digs, the Austin designer hosted a decidedly Austin affair on November 15, complete with appetizers from Lamberts and Pure Luck Farm and Dairy, among others; sips from Tito's, Austin Beerworks, and Playa Real Tequila; and a surprise performance by the University of Texas Longhorn Band.
As the business moves beyond the gemstone earrings that made it famous, the new flagship is very much a representation of the new incarnation of the Kendra Scott brand, a business that has steadily grown over the past few years into home goods, gifts, and beauty. While the jewelry is still very much the main attraction, the new SoCo shop also features a colorful bar, cafe, and (heated) patio space.
During the party, guests milled about, snapping selfies in front of the Insta-worthy neon signs and the "Anything Can Happen in ATX" mural, all while DJ Nixx spun the tunes. In true Kendra Scott style, the evening ended with live music and a "unicorn-drawn" carriage.
Who: Whitney Wolfe Herd, Alex Williamson, Brittany Folgate, Leslie Fearka, Mackenzie White, Jane Anne Blount, Kat Kitchen, Kelsey Hagar, Kelly Wala, Alyssa Garcia, Steve Hicks, Garland Benson, Charlotte Benson, Taylor Ellison, Kayla Chance, Alex George, Chelsea Martin, and Rachel Holtin.