Razzle Dazzle 'Em
Savvy shoppers sneak a peek at Kendra Scott's chic new South Congress flagship
What: Kendra Scott Flagship opening
Where: 1701 South Congress Ave.
The lowdown: Austin's own Kendra Scott is adding a new jewel to her crown. South Congress' former Hill Country Weavers has been transformed into the jewelry designer's new flagship, a modern, chic space designed to perfectly complement Scott's beautiful baubles and sought-after accessories.
In celebration of the new digs, the Austin designer hosted a decidedly Austin affair on November 15, complete with appetizers from Lamberts and Pure Luck Farm and Dairy, among others; sips from Tito's, Austin Beerworks, and Playa Real Tequila; and a surprise performance by the University of Texas Longhorn Band.
As the business moves beyond the gemstone earrings that made it famous, the new flagship is very much a representation of the new incarnation of the Kendra Scott brand, a business that has steadily grown over the past few years into home goods, gifts, and beauty. While the jewelry is still very much the main attraction, the new SoCo shop also features a colorful bar, cafe, and (heated) patio space.
During the party, guests milled about, snapping selfies in front of the Insta-worthy neon signs and the "Anything Can Happen in ATX" mural, all while DJ Nixx spun the tunes. In true Kendra Scott style, the evening ended with live music and a "unicorn-drawn" carriage.
Who: WhitneyWolfeHerd, AlexWilliamson, BrittanyFolgate, LeslieFearka, MackenzieWhite, Jane Anne Blount, Kat Kitchen, KelseyHagar, KellyWala, AlyssaGarcia, SteveHicks, GarlandBenson, CharlotteBenson, TaylorEllison, KaylaChance, AlexGeorge, ChelseaMartin, and Rachel Holtin.