Forces in the workforce

12 Austin companies plug into Forbes' first-ever best startup employers list

Twelve Austin companies are among the best startups for employees.

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You might call them the desirable dozen. Twelve businesses based in the Austin area appear in Forbes magazine’s inaugural ranking of the best startup employers.

Forbes teamed up with market research company Statista to identify up-and-coming companies that are liked most by those who work there. Researchers evaluated 2,500 U.S. businesses with 50 or more employees on three criteria: employer reputation, employee satisfaction, and growth. The result: Forbes’ first-ever ranking, released March 10, of the country’s 500 best startup employers.

To create the ranking, Statista looked at articles, blogs, and social media posts about each employer; employee reviews on job websites like Glassdoor and Indeed; and website traffic and employee headcounts for each startup over a two-year span.

At No. 87, Austin-based SchooX is the top-ranked startup in the region. The company provides a workplace learning platform.

“Working at SchooX provides an awesome environment with great people that changes the way people learn,” employee George Litos says on the company’s website. “SchooX is shaping the future of e-learning, and I’m proud to be a part of it.”

Here are the 11 other Austin-area companies that claim spots in the top 500:

No. 97 — Iris Telehealth, Austin
No. 201 — Jungle Scout, Austin
No. 226 — RigUp, Austin
No. 301 — TrustRadius, Austin
No. 315 — Shipwell, Austin
No. 399 — AlertMedia, Austin
No. 430 — Everlywell, Austin
No. 451 — Innovetive Petcare, Cedar Park
No. 457 — SubjectWell, Austin
No. 463 — ScaleFactor, Austin
No. 478 — Outdoorsy, Austin

In a release, Jeff Cavins, Outdoorsy’s co-founder and CEO, says the workforce of the RV rental marketplace is the startup’s “most vital and important investment.”

“We want each of our employees to feel personally invested in the company and personally committed to our mission and our customers,” Cavins says. “Our eyes and ears are always open for new ways we can give our team a more positive environment to innovate and be creative — a culture where they will be most comfortable and confident to express their ideas and values and where they will always have their voice heard, understood, and valued.”

Rik Avalos, Outdoorsy’s vice president of people and talent, says that despite the startup’s rapid growth, “our core values and the level of priority we place on company culture has remained the same since day one.”

San Francisco-based footwear retailer Allbirds snags the No. 1 ranking on the Forbes list.

Dallas-Fort Worth leads Texas metro areas for the most startups on the list — 13.

Ranked 25th, Fort Worth-based Koddi garners the top ranking among all Texas startups. The company provides marketing software for advertisers in the travel industry. In 2019, the Digiday Worklife Awards program named Koddi the tech company with the most collaborative culture.

“Koddi gives its employees the ability to shape the direction of their own careers and empowers them to succeed,” Zachary Rector, associate director of account services, said in a 2017 release. “Every day at Koddi offers a unique challenge to overcome and the opportunity for personal growth. All of your coworkers are fully committed to one another’s success and help each other learn. Koddi is a fast-paced, ever-changing, and engaging place to work.”

Here are the 12 other Dallas-Fort Worth startups that appear in the Forbes ranking:

No. 50 — Bestow, Dallas
No. 59 — Veryable, Dallas
No. 118 — Sector 5 Digital, Fort Worth
No. 149 — Stryve Biltong, Plano
No. 231 — PestRoutes, McKinney
No. 265 — Titus Industrial, Dallas
No. 275 — Student Success Agency
No. 271 — Meritize, Frisco
No. 272 — Defi Solutions, Westlake
No. 305 — Crystal Clear Concepts, Grand Prairie
No. 325 — WellKept, Arlington
No. 411 — Tap Water Watch, Dallas

Three Houston-area startups also are ranked: Houston-based 2nd.MD (No. 280), Pearland-based Code Ninjas (No. 350), and Houston-based Onit (No. 463).

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San Antonio leads Texas on ending horse-drawn carriage rides by 2030

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Horses will no longer pull carriages on the streets of downtown San Antonio.

San Antonio has pulled off something that the rest of Texas has yet to do, but it didn't come without some contentious conversations. City Council has unanimously voted (with one abstention) to phase out the use of horse-drawn carriages over the next five years. That means by January 1, 2030, there will be none on the streets at all; instead, there will be electric carriages.

These plans have been in the making since 2022 — if not always at the same level of intensity — when District 2 Councilmember Jalen McKee-Rodriguez and District 3 Councilmember Phyllis Viagran wrote up some concerns about the horses' wellbeing. A special session at the end of October 2024 hinted to San Antonians that the end for this practice was neigh — sorry, nigh — and the final vote was made on December 12. In addition to accepting the plan, it extended its timeframe by two years.

The initial proposal included worries about the horses' exposure to traffic and pollution, as well how their presence might exacerbate those issues for the environment at large by slowing traffic. It also raised concerns about the effects of standing or walking on hard surfaces for too long, or spending time in extreme weather.

At the December 12 meeting, San Antonians gave impassioned speeches about animal welfare — both to call attention to the need for better conditions and to defend the reputations and jobs of current horse drivers — but it wasn't the first time the council heard from the public about the issue.

In a prior city survey, 50,476 respondents weighed in. Of those respondents, 51.98 percent said they liked the idea to "Transition horse-drawn carriages to electric carriages and pedicabs and ban horse drawn carriages completely." There were alternative solutions listed, but respondents were less drawn to them.

A cultural divide emerged in the data and continued in the December meeting: some people avoided the carriages because they worried about the treatment of the horses, while others enjoyed them because of their historical echoes and living legacy. Many speakers in favor of the plan used this to form their argument, raising questions about history versus progress.

More tangible objections to the plan hinged on the businesses — specifically five companies — and jobs that would be lost, which was the main factor behind extending the adjustment period.

Discussions about the particulars of the electric vehicles are still to come, as confirmed in the discussion near the end of the meeting. Councilmember Jalen McKee-Rodriguez addressed concerns about what would happen to the horses, mentioning the Brady Hunter Foundation as a future partner in finding them rescue homes.

Some council members also brought up rhetorical questions about animal exploitation by groups like Sea World, the San Antonio Stock Show & Rodeo, military and police forces, and even various groups in the Fiesta parade, although these did not come with a formal motion to pick the issues up.

This decision could have a ripple effect on other Texas cities. Dallas has recently considered a similar ban, but it appears to have stalled; Austin's attempts at a ban have been unsuccessful, but according to the Austin-American Statesman, only one operator is permitted to bring horses downtown. She declines to do so because the long hours are unfair to her and the horses. Houston does have horse-drawn carriages, and there seems to be little conversation about banning them.

Cities like Chicago and Salt Lake City have led the charge in the United States with some of the most prominent successful bans. Other cities around the world with bans include Brussels and Guadalajara, which both switched to electric models. Bans that have been around for years, like Guadalajara's and Prague's, still aren't out of the woods — people are still pushing back on the decision, so it sounds like San Antonio still has much work cut out for it.

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Forces in the workforce

12 Austin companies plug into Forbes' first-ever best startup employers list

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San Antonio leads Texas on ending horse-drawn carriage rides by 2030

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