Celebrity-endorsed fitness phenomenon finally pedals into Austin
Update: Austin's first SoulCycle location opens Thursday, September 29. This article has been updated to include the opening date as well as a few more details about the space.
Celebrity favorite SoulCycle is capitalizing on the Texas cycling trend with a new location in Domain Northside this fall.
Houston and Dallas get it first — the Houston location recently opened in River Oaks/Upper Kirby and the Dallas location opens late May in Preston Hollow. The Austin location, slated to open on September 29, will be a massive 3,625 square feet, with 60 bikes, an expansive lifestyle boutique selling SoulCycle's branded clothing line, and swanky locker rooms for men and women. It will be located at 11800 Domain Blvd.
Known for its club-like lighting, pulsing music, and celeb sightings — first lady Michelle Obama, Bradley Cooper, Madonna, and Lady Gaga are all devotees — SoulCycle promises an "emotional journey that runs parallel to the physical workout."
Classes typically cost $30 for 45 minutes, but there are longer, more intense classes available, as well as classes for teens.
SoulCycle currently has more than 60 locations nationwide, the majority in New York and Los Angeles. More studios are expected to open in 2016, including the first international location in London.