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Refinery29 launches Style Festival for fashion-forward Austinites

Refinery29 launches Style Festival for fashion-forward Austinites

Refinery 29_R29_Style Festival at The Domain_2015
Refinery29's Style Festival is Saturday, June 27 from 2-7 pm at The Domain. Courtesy of DPWPR

This Saturday, Simon Malls and online fashion destination Refinery29 are bringing a new shopping experience to The Domain. The second annual Style Festival is a free, six-city fashion tour that transforms the typical shopping trip into a fun, festival-inspired experience. Austin is the Style Festival's only stop in Texas.

“We’re excited to bring the Style Festival to Austin,” Piera Gelardi, Refinery29 executive creative director, said. “Austin’s love of music, great style, local boutique culture and the love of shopping and discovery makes it a great fit.”

On June 27 from 2-7 pm, festival-goers can mill around the grounds of The Domain and explore four stages curated by Refinery29. The “entertainment destinations” include the Sound Stage, Style Stage, Beauty Stage and DIY Stage.

Each destination is inspired by musical festival culture. Get a festival-ready braid at the Beauty Stage, customize a tee at the DIY Stage, listen to emerging artists at the Sound Stage, and shop trendy summer looks at the Style Stage. Curated by Refinery29, the Style Stage will showcase indie boutiques and national brands — think BeehiveStyle Mafia and Violet Boutique — in a way that stylish Austinites will love.

“Texas is an important market for us and Austin is considered to be one the coolest cities in America,” Simon’s senior VP and global creative director, Chidi Achara, said. “The Domain is a part of the fabric of Austin’s style scene. It just makes sense.”

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