Holly and Jolly
Drop in on these December happenings at Austin's 2nd Street District
Austin-owned boutiques, award-winning local fare, and plenty of entertainment options make the highly walkable 2nd Street District Austin's top destination, especially during the holidays. From local cuisine and al fresco dining to shops, live music, craft bars, and more, 2nd Street District is jam-packed with the homegrown community vibe of Austin — and it only gets more festive this time of year.
Take a look at what's happening at 2nd Street District in December, then make plans to join in on the fun.
Holiday shopping and dining
Whether you're shopping for yourself or others, 2nd Street District's unique and local stores have something unforgettable for everyone. Browse items ranging from handmade jewelry and accessories to designer threads, music-inspired apparel, home goods, and more.
Once you've had your dose of retail therapy, refuel with coffee and a snack or enjoy a cocktail at one of the many critically acclaimed culinary options. Don't forget to end the day by taking in the festive window installations at participating businesses in the Holiday Window Walk.
Holiday Window Walk
Starting November 23, visitors can watch as businesses' windows transform into festive holiday scenes during the eighth annual Holiday Window Walk. Students from St. Edward's University put their design skills to the test for the chance to win $6,500 worth of scholarships on behalf of 2nd Street District. Participating stores include Hemline, League of Rebels, Austin Rocks, Toy Joy, Authentic Smiles, Austin General Store, and Luxe Apothetique.
Whether heading to 2SD for delicious eats or holiday shopping on Small Business Saturday on November 24 and beyond, visitors can enjoy the festive installations, all while supporting the Austin community. The public can cast their vote for which participant they think deserves a scholarship for the best holiday window display on the 2nd Street District Facebook page through December 7 at midnight. Each vote will also be entered to win a W Austin prize pack.
First place receives a $3,000 scholarship, second place wins $2,000, third place earns $1,000, and the public vote walks away with $500. The Holiday Window Walk winners will be announced at the Santa Lounge and Market event on Saturday, December 8, at W Austin.
Santa Lounge and Market
On Saturday, December 8, from 1-5 pm, visitors can enjoy photos with Santa and holiday music from KP and The Boom Boom and Drew Davis at the W Austin, all while sipping holiday cocktails and browsing the local holiday pop-up shops. The event offers guests first-class retail options for all their holiday shopping needs. Participating stores include Sikara & Co., ESPEROS, Austin General Store, Luxe Apothetique, ModCloth, Upstairs Circus, Nina Berenato Jewelry, Sara Reichardt Designs, and Tina Reddy Jewelry. The first guests will receive a complimentary holiday cocktail.