A new indoor golf facility in South Austin is combining the the convenience of an indoor golf club with serious knowledge of the sport. Southside Golf Co is now open at 11215 Conroy Ln., Unit 4, in Manchaca.

Readers may picture something like the entertainment venue Top Golf, but a press release calls Southside Golf Co a "golf-first concept." It was founded by PGA Professional Justin Aragon, who specializes in data-driven instruction for all levels. The goal is to help visitors improve at golf, not just entertain them for an afternoon.

“South Austin deserves a golf club built around the game itself,” said Aragon in the release. “That’s what we’re building: South Austin’s golf club — a place where serious players, beginners, juniors, and everyday golfers can practice, improve, compete, and get professional support without the barriers or formality of a traditional country club.”

The facility features four TrackMan simulator bays, which use radar and cameras to track a swing and the resulting path of the ball, including speed, launch angle, spin rate, and much more. The data points — more than 40 depending on the system, the TrackMan website explains — help measure exactly what is going on in the minutiae of a swing, making it easy to target what can be improved. That's where the onsite PGA golf instruction comes in.

In addition to the instructive offers, the new venue fits and repairs clubs, operates a premium retail shop, and organizes leagues and tournaments.

A membership is not required to book a bay. Rates are $60 per bay per hour on weekdays and $75 on weekends. Up to four players are included in a booking. Founding memberships (starting at $89 per month) offer special rates, guest access, priority booking, and more.